Strategic Project Management

Objective of Environmental Imperatives for Australian Ports

To understand the organisational goals, competitive advantage, viability and project standards to pitch a proposal company stakeholder.

Background of Environmental Imperatives for Australian Ports

The Port Authority of New South Wales is a state-owned corporation that focuses on the navigation, security and operational safety needs of commercial shipping and cruise vessels in Sydney Harbour, Port Botany, Newcastle Harbour, Port Kembla, Eden.Port Authority is responsible attending to all the maritime incidents that happen in the area. It is responsible for ensuring the safety and pollution response. Supervision of more that 6000 port visits and complete safeguarding of the natural; maritime environment is the biggest responsibility of the Port authority and the corporation work 24/7 to ensure the same.

Competitive Advantage

The extensive change management plan which aims towards minimising outages and disruptions the business has been an extremely empowering step for the corporation where their new IT transformation in stakeholder communication has helped them immensely.

To meet the demands of the business going forward, it is necessary that the team utilizes efficient communication tools as that is one of the most crucial part of project strategy Framework.

The fast-changing ports and logistic industry has created the demand for transformation of the Ports IT infrastructure in order to face the challenges and demand of the business. By engaging with a technology partner like Vocus, they are able to conduct scalable and flexible communication and minimise business complexities.

Success Criteria

Stakeholder and community consultation is a key activity and informing the project. Agility and flexibility with regard to responsiveness is the success criteria. The cloud migration to start technological transformation was a key step. Procurement of new personnel who understand the better equipped and transformed platform that facilitates more efficient services is the key objective that has helped Port Authority of New South wales to continue its exemplary business over the years.

Responding rapidly to changing needs and management of information as key assets through supervision of infrastructure are the few ways in which the corporation achieves its business objectives.

Strategic Focus of the Business Framework

There are certain key arenas of focus for the corporation in order to align itself with its busines goals.

Financial implications on local resources.
Sea traffic management.
The pollution levels and safety in the maritime environment.
Sustainability and environmental impact.
What the activities mean for aboriginal population.
Measures for waste management and energy efficiency.
Support for habitats of endemic species.
Community work and investment in other recreational facilities.
Engineering feasibility
Inclusion and emphasis on social equity for the local population where the maritime activities of the port do not affect the community members in any adverse or negative manner.

Conclusion on Environmental Imperatives for Australian Ports

Good corporate governance and ethical, legal and sustainable environmental impact determines the ideal project framework that will be beneficial for not just the stakeholders in the corporation but also the people of the local area. The adaptability to changing trends that is effectively able to encompass the infrastructure to create a seamless process enables the Port Authority to play a vital role in supporting the local and national economy.

References for Environmental Imperatives for Australian Ports

He, Z. and Morrison, R.J., 2001. Changes in the marine environment of Port Kembla Harbour, NSW, Australia, 1975–1995: a review. Marine Pollution Bulletin, 42(3), pp.193-201.

Modra, B. and Hesse, S., 2011. NSW ocean water levels. In NSW Coastal Conference, Tweed Heads.

Watson, P., 2001. Jimmys Beach, Port Stephens, NSW—An Expensive Learning Experience in Coastal Management. In Coastal Engineering 2000 (pp. 3566-3579).

Willoughby, M.A. and Treloar, P.D., 1997. The Effects of Proposed Reclamation on Long and Short Wave Climates in Port Kembla Harbour, NSW. In Pacific Coasts and Ports' 97: Proceedings of the 13th Australasian Coastal and Ocean Engineering Conference and the 6th Australasian Port and Harbour Conference; Volume 2 (p. 1044). Centre for Advanced Engineering, University of Canterbury.

Kendra, K. and Taplin, L.J., 2004. Project success: A cultural framework. Project management journal, 35(1), pp.30-45.

Synnot, R., 2013. Environmental imperatives for Australian ports. Australian Journal of Maritime & Ocean Affairs, 5(4), pp.133-136.

Dwyer, L. and Forsyth, P., 1998. Economic significance of cruise tourism. Annals of tourism research, 25(2), pp.393-415.

Everett, S. and Robinson, R., 1997. Reforming Ports: Issues in the Privatisation Debate. Institute of Transport Studies, the University of Sydney.

Lubulwa, G., Malarz, A. and Wang, S.P., 2011, September. An investigation of best practice landside efficiency at Australian container ports. In Australasian transport research forum (pp. 1-14).

Johnson, P. and Pearse, A., 2010. Destination Development and Cruise Ship Tourism: A Case Study of Newcastle, NSW. Asia Pacific Tourism Association (APTA) Conference, Macao.

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