This case study topic is Fiber fashion. This report implies applying business knowledge and concepts that will help to develop some variable and verification build solutions and recommendations to address the problem of the case study associated with the Fiber fashion. Strategic goals of business and organization will be supported throughout the report. Collaborative strategies would be suggested to come out and embody the principles of agile methodology for the effectiveness of the case. This will be done to the stakeholders of an organization to come out to a relevant conclusion. An information system plan will be developed for the client and the report will discuss every information related to the information system plan for the Fiber fashion. Agile skills will be referred and assisted in the workplace of Fiber fashion insisting on the scrum meetings. It will provide conducted research instead of current business issues so that the Fiber fashion case study can be solved with the proper planning and by applying definite specific business issue measures. Designing, collecting, analyzing, interpreting, reporting and data presentation will be approached while going with the case study. Fiber fashion has been facing an issue in their marketing and sales strategies. According to porter’s value chain understanding and the model used on the Fiber fashion case study, it has been identified that the company needs to focus on their marketing and sales criteria to fulfill its objectives. Fiber fashion is looking up to improve their information system in marketing and sales by adding value to the overall process. The plan in accordance will be provided in the report.
Fiber fashion Is a boutique fashion agency. They have been consistently presenting their fashion industry in Melbourne for the last 20 years. The design sketching of the company and the humble beginnings were classic and simple. The business has already evolved himself that can nourish, flourish, and color or embellished the boutique designs. Fiber fashion provides statement pieces food to the wardrobes and they have a team of glamazon beauty people communicating the fashion and proclaiming customers to be fashion addicts with Fiber fashion (Jovanović & Doljanica, 2019). Usually, management information systems in any day leading industry considering Fiber fashion is this something that has to be carried out on the managerial level. It will point out the stages of development of information systems in the tailoring industry. The information age is a great deal and so are the changing marketing and sales criteria. For the survival of the enterprise in the industry, it is important that the complete upgrade and improvement in terms of money, machinery, and manpower which management information system helps to retain. There is a large amount of data in such an industry requiring computer technology to handle it as much as possible by automating the system. Relevant decision-making and design with support throughout the overall mechanism of information system (Chen et al, 2019). Technology in fashion tools and machines can be used to control and understand the material environment and ensures the signs of crafting. It can be used as a tool for rapid capture, manipulation, communication, and storage of information in the fashion industry. It will help them to administrate in control on the desired level which will automatically provide space for the greater and improved marketing in sales strategy for the company. It also ensures a smooth flow of information which is overall required for better marketing and sales criteria (Todeschini et al, 2017). The strategy behind Information Systems in the fashion industry like Fiber fashion will fulfill the objective by determining and fulfilling technological solutions as far as a business strategy is concerned. It will automatically provide estimated economic cost for acquisition, other marketing techniques, processing, retrieval, or sales processes.
Research Question: What difference will the information system will provide in marketing and sales as compared to excels?
Chen, C., Gu, T., Cai, Y., & Yang, Y. (2019). Impact of supply chain information sharing on performance of fashion enterprises. Journal of Enterprise Information Management.45-87.
Jovanović, S. V., & Doljanica, D. (2019). SUSTAINABLE MARKETING IN FASHION INDUSTRY–GREEN IS THE NEW BLACK. KNOWLEDGE BASED SUSTAINABLE DEVELOPMENT, 149.
Todeschini, B. V., Cortimiglia, M. N., Callegaro-de-Menezes, D., & Ghezzi, A. (2017). Innovative and sustainable business models in the fashion industry: Entrepreneurial drivers, opportunities, and challenges. Business Horizons, 60(6), 759-770.
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