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Marketing Fundamentals

Contents

Target Market Profile and Positioning Statement.

Target Market and Consumer Profile:

Positioning Statement:

Marketing Strategy Recommendations.

6.1. Product Strategy.

6.2. Pricing Strategy.

6.3. Distribution and Logistics (placement) Strategy.

6.4. Distribution and Logistics Strategy – Multi-Channel Distribution Model

6.5. Integrated Marketing Communication Strategy.

Conclusion and Implications.

References.

5. Target Market Profile and Positioning Statement

Target Market and Consumer Profile:

The target market for the company is the global people and the customer profile is targeting the youth. The audience for every market expansion is the youth, between the ages 18-26 (Stewart, 2016). The target market is global and the brand targets the socially and environmentally customers that can contribute effectively and also contribute to the better environment, that would contribute with third small efforts to the environment, if not directly but indirectly (Osovtsev, 2018). The company sells with an idea of selling the one product in the market and then planting ten trees. The main idea of the product is to influence and make the consumers participate with the small contribution through the strong social mission and also providing better support through their actions (Oztekin, 2018).

Positioning Statement:

The company positioning statement is that it is environmentally friendly, selling 1 product and then planting 10 trees. It is the one for the one business model, that follows suit and built brands and aims to donate the products to people that need extensive support (Osovtsev, 2018). The apparel company has also positioned itself in the long term providing sustainable solutions and even aims to build better brands, through every item that has been purchase. The philosophy is to produce more apparel and then donate it, to plant more trees with every product is purchased. The company has posited itself as an environmentally friendly product which is working on the long term sustainability solution, so the clothes are also natural, recycled, and even is made with mostly animal-free materials. The company has also positioned itself within the consumer’s mind of growing the plants to 1 billion trees by 2030. It is the company with the vision of growing its sales with environmental benefits and consumer profits (Oztekin, 2018).

6. Marketing Strategy Recommendations

6.1. Product Strategy

Ten trees planted for every new product which has been purchased would be an ultimate goal strategy, to place the product at the center of the environment and sustainable solutions. The strategy is unique to aim for the unobtainable goal of selling clothes, which has been the product and company mission. The company has provided in-depth goals of making an environmentally progressive brand globally (Keegan, 2017). The company goals with the product strategy are not to reduce any significant environmental contribution and to create a negative impact over the apparel industry, and the strategy is to use the environment as a vehicle as to the change. The purpose is unique, innovative, and even has struck the right chords with the people, to do the same. It is the current goal to plant the 1 billion trees by 2030 (Hatchaleelaha, 2030). The company's main aim is to focus on the early stages of profit so that their products can grow and the company aims to create a premium differentiation strategy and to also successfully increase its turnover (Godin, 2018). The company has so far accomplished its products for example in the 300 Canadian stores; and it has also increased the product strategy that has increased even with the high pricing (France, 2019). The company has also used internet sales as one of the important factors to increase their internet sales and increase their presence. To garner an increase in internet sales; marketing strategies need to enact and also create an impact over the future. By planting trees, it is important to dedicate the environment and even make long-lasting sustainable materials (Blythe, 2019). The company uses the using coconut shells for buttons and cork particularly for patches, trims, zipper pulls, and more. The company does not believe in using plastic products or the environment damaging any product. They also believe in using the company's clothes that have been dyed with natural, plant-based dyes (Charter, 2017).

6.2. Pricing Strategy

The company has distinguished itself and it has created a premium market. The company has distinguished itself and has even categorically placed itself with the distinguishing, not-for-profit enterprise. The comp may have placed its product in the premium category, with the idea to support the environment and with the one product sale; it would help in the myriad of benefits that can make the product a more successful attempt to support the social mission (Apampa, 2016). The company has created a distinguishing identity between the not-for-profits and for-profit organizations and it is also one of the sources of capital that has led to the control of spending, and tax benefits. The company has created a not-for-profit side, capital and supports the company running and even for the non-print causes. It is a way to raise for-profit organizations can raise capital that can be increased highly. The other reason is to Crete the redistribution process and aims to work alongside with the shareholders and aim for the social mission along with channelizing the profits without experiencing the single external pressure. The last is the company approach to support the social causes and also benefitting in the taxes that can create a not-for-profit. The benefit for the company is to aim for the social mission and to relate with the positive, that could benefits and structure (Asif, 2020).

6.3. Distribution and Logistics (placement) Strategy

The distribution and the logistics strategy are placed, with the comprehensive cross border solutions that could end and cover the whole process. The company has aimed to focus on the comprehensive solutions and even overcome the challenge of the duties, taxes, and even for the adequate measures to test out the products to optimize their international business (Aburai, 2019). It is important to focus on the data-enabled strategy, to check for the destitution request and how to place the products within the market shell. It is also necessary to have the whole process end-to-end integration and make the solution that could overcome the duties and taxes, The Company can also aim to prioritize its new opportunities with their business. The company should aim to decrease the manufacturing costs and would focus on the finance expansion and growth plans of the company that could increase with the demand and through the satisfying large volume. The company has aimed at differentiating that can aim to bring in the apparel business along with acquiring the mission.

6.4. Distribution and Logistics Strategy – Multi-Channel Distribution Model

The distribution and the logistics channel are communication and execution through the social values that have helped to grow. Through the social enterprise, the company main mission is to focus on the business model for the better planet profit and to also restore the competitive advantage that can grow from the long-term future. The company should focus on expertise with social media channels and aim to strengthen its internet channels. The company is sealing the tangible product and the problem lies in the distribution channels and the creation the safety-certified products.

6.5. Integrated Marketing Communication Strategy

The True Cost details the unsustainable and dangerous business model of the fashion industry today. The company products aim to progress in the overseas and there has been an ethical communication strategy that can expand in the overseas in factories, and the webpage has to be dedicated to the “ethical manufacturing" practices. The company aims to work over its image, by using the company "fabric wastage, aim for the recycling programs, can integrate the solar energy and more" within the company's factories. . The company has even aimed for the better of Social Media and how to categorize the specific target market that can avoid and overcome the costing factor due to the efficient marketing costs, The company has even aimed to use the strategy to build the fashion strategy with the unique approach and even aim to approach with the fashion that could help to achieve the company to success. The company's focus is on devising successful strategies and even research that could aim to create social media usage. The company uses the approach of Google Analytics and AdSense, and the company has to focus on the key analysis that could target and achieve customer archetypes. The company has aimed to approach the 1. YouTube: through which the company services can also serve with the “in-stream” and through the use of advertisements that are vising the website. The company would create the services, to spread the information and create the quality products that could visit its website. The company can also use the quality videos that could from time to time share the message effectively. The other is the Facebook tool and then to use the effective ways of the social media channel what can make the company share the content and make it part of the community. The company should also focus on creating the popularizing the content with the multiple sources and include it part of the company itself, The company has to use the formal and the informal ways of communicating ad even build the content, that could popularize across the websites. The company can communicate its social mission rather than to sell the products. The company should aim to support the community with natural materials and integrate the hemp, organic cotton, including the lyocell, modal, and linen. The company may not be perfect in its approach, that could aim to that would be related to the company's efforts which would be work in terms of the fashion brands that are destroying the planet. The company aims to use the communication that could result in the sustainable choice overall as it continues to grow and focus on the overall apparel brands that can start the values ahead of profit.

7. Conclusion and Implications on Tentree Marketing Strategy

It is concluded, that the company may not be perfect in its approach, that could aim to that would be related to the company's efforts which would be work in terms of the fashion brands that are destroying the planet. The purpose of the company is also to own and track the product performance with a significant achievement and to show the level of success along with the supportive current high-cost business model. The company aims to use the communication that could result in the sustainable choice overall as it continues to grow and focus on the overall apparel brands that can start the values ahead of profit.

References for Tentree Marketing Strategy

Aburai, T., Okubo, A., & Takeyasu, K. 2019. Bayesian Network Analysis for the Questionnaire Investigation on Tourists’ Behavior in the View Point of Service Marketing. Journal of Computations & Modelling, 9(1), 65-87.

Apampa, O. 2016. Evaluation of classification and ensemble algorithms for bank customer marketing response prediction. Journal of International Technology and Information Management, 25(4), 6.

Asif, S., & Asif, M. 2020. Impact of Environment-related CSR Activities on Consumer Perception and Purchasing Behaviour in the Global Fashion Industry: A Case Study of “Traditional” and “Sustainability-Driven” Firms-H&M and Tentree.

Blythe, J., & Martin, J. 2019. Essentials of marketing. Pearson UK.

Charter, M. (Ed.). 2017. Greener marketing: A responsible approach to business. Routledge.

France, S. L., & Ghose, S. 2019. Marketing analytics: Methods, practice, implementation, and links to other fields. Expert Systems with Applications, 119, 456-475.

Godin, S. 2018. This is marketing: you can't be seen until you learn to see. Portfolio.

Goldberg, M. E., Fishbein, M., & Middlestadt, S. E. (Eds.). 2018. Social marketing: Theoretical and practical perspectives. Psychology Press.

Hatchaleelaha, S., & Wongsurawat, W. 2016. Multilevel marketing and entrepreneurship in Thailand. Journal of Research in Marketing and Entrepreneurship.

Keegan, W. J. 2017. Global marketing management. Pearson India.

Odiboh, O., Omojola, O., Okorie, N., & Ekanem, T. 2017. Sobotone, Ponkiriyon, herbal marketing communication, and Nigeria's healthcare system.

Osovtsev, V. A., Przhedetskaya, N. V., & Sagidullaeva, M. S. 2018. Conceptual Model of Adaptive Management of Strategic Marketing: A System Approach. European Research Studies, 21, 666-677.

Oztekin, A. 2018. Creating a marketing strategy in the healthcare industry: a holistic data analytic approach. Annals of Operations Research, 270(1-2), 361-382.

Stewart, D. W., & Gugel, C. T. (Eds.). 2016. Accountable Marketing: Linking marketing actions to financial performance. Routledge.

Remember, at the center of any academic work, lies clarity and evidence. Should you need further assistance, do look up to our Marketing Assignment Help

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