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Health Promotion & Illness Prevention 

Introduction to Health Promotion

The concept of health promotion is not a novel one and was given in the Ottawa Charter after the declaration of Alma-Ata by the World Health Organization (Hubley&Copeman, 2018). In the Ottawa Charter, various components for the health promotion are given which, any health promotion program during the formation should take into consideration for its success. The health promotion can be defined as the process by which the people can be enabled to have an increased control over their health and improve it (Turunen et al., 2017).

The individual or the group for which the promotional activity is made should be able to identify the needs and aspiration in order to reach a state of complete physical, mental and social well-being (Groves, 2016). The program should be in such a way that it should take into considerations the requisites for health, that is, peace, shelter, education, food, income, stable eco-system, sustainable resources and social justice and equity (de Leeuw, 2017). The aim of the present essay is to discuss any exiting program and its fulfillment as the components of Ottawa Charters health promotion for drug and alcoholism addiction for adult population in Cranbourne (city of Casey). Further to suggest what more could have been done for each component.

Cranbourne is a suburban city located in Victoria, Australia with population of 20,094. There are a number of facilities that provide help for drug and alcohol addiction in Cranbourne. Under the National Alcohol and Drug Information Service, turning point is one of the programs that are being run in Cranbourne (Turning point, Eastern Health, 2020).

Building Healthy Public Policy

This is where the stakeholders are the policy makers at all the levels and the sectors of the society (Lawless et al., 2018). The policy makers are supposed to work in such a way that individual or the targeted groups realize the importance and work towards it. The federal and state government should implement stringent measures to make sure that there is more restriction for drug and alcohol abuse. The action should involve multidisciplinary measures as just the formation of rule is not going to help in the working of the program (Lawless et al., 2018).

The government as well as local community should work for the betterment of the community in such a way that there is availability of healthier goods, healthier public services and cleaner and enjoyable environment.One of ways in which this can be done is increasing the taxation on the controlled substances and alcohol this will make the healthier choice, the easy choice. The ‘turning point program’ has forums which work for the education of the people who are addicted the habit in which there are videos which are from the point of view of the people as well as healthcare providers on drug and alcohol abuse health consequences.

Creating Supportive Environment

People who are addicted especially the adults, they require reassurance that they are being supported in their decision to leave the habit. There is a great linking between the different aspects of the society and health is an integral part of the society and lives of people living in it (Hertzman et al., 2017). The existing structure of the society is taken into consideration while making a health promotion programs like the socioeconomic factors availability and accessibility to the healthcare facilities and healthcare providers.

The access to the places where recreational drugs and alcohol is abundant should be made limited and difficult (McKay, 2017). For the prevention of alcohol consumption, the places like clubs and pubs should reduce the limit of drinks given per person. ‘Turning point’ helps the people who are already addicted by giving them a range of services which can be accessed by the people depending upon their place of living. The educational institutions can be used as the point source of providing education and creating awareness so that the future adult generation is more aware and this can be imparted to the respective families as well.

Strengthening Community Actions

The actions can be strengthened by the use of the resources that is already present at hand and utilizing them in a relevant manner (Bryson, 2018). This draws on the resources which are materials as well as manpower to improve upon the self-help, social support and development of flexible system for the strengthening of public participation (Garcia-Zamor, 2019). The community event where there is availability of the alcohol is more and availability of drug is a possibility should be reduced (Pliakas et al., 2018).

The program developed should be in such a way that it engages the community so that they work towards their own betterment. The community of Cranbourne is a relatively smaller one and local community can be motivated to take actions towards the program to reduce the addiction occurrence and help people who are addicted. ‘Turning point’ refers to the people who need professional help to the university where the healthcare professional can help them. Local media can be mobilized to help them in terms of both print and digital to make the community aware of the evil and motivate to work towards betterment.

Developing Personal Skills

Drug addiction and alcoholism are the problems that occur due to the problems in the personal life. Development of the personal skills enables the people to take responsibilities for their own life and by this, their responsibility towards health also improves (Batterham et al., 2016). These skills can be given to people in schools, at home or even at community setting. The personal skills development can be given to the people who are addicted by imparting the knowledge about the negative consequences of drug and alcohol.

Empowerment in terms of knowledge and money is important for the personal skills. The adult population of Cranbourne requires the same and the health promotional program should take care of the same. The people should be able to deal with all the phases of life so that all the stages of the life can be faced by them and this helps them to tackle the ill health. The health literacy is an important factor that is seen in development of personal skills where the addiction and ways to cope with them can be educated to the public. This should not be done only for the affected but also for those who are not affected and is a must for the adults in Cranbourne.

Reorienting Health Services

The healthcare providers working among the individuals, community, institutions and government should take the responsibility for the health of the populations (Egener et al., 2017). The stakeholders in this respect are the healthcare professionals and the healthcare system along with the policy makers. The role of the healthcare provider including nurses is to make sure that the healthcare shifts from curative aspect to the preventive aspect so that the habit can be prevented before the addiction can occur. Nurses are integral part of the healthcare system and their role in the reorientation of the healthcare system is profound (Tehranineshat et al., 2019).

Nurses are usually the personnel who come in contact with the people on an individual level as well as group on a community level and they can monitor as well as educate the patient for the promotion of health. Community nurses can work for the community of Cranbourne to address them as group and impart education and not only that the resources available can be made available for the health promotion. Nurses are responsible for the early detection, prompt treatment and appropriate referral to the specialist when required (Kelly et al., 2017). After referral the nurses can continuously monitor the progress of the patients.

Moving Into the Future

The health promotion is a way in which the health of the individual is a given responsibility of his/her own health with aid from the government, the policy makers and healthcare professional and system. When a community is considered, the community is educated and empowered such that the community is responsible for its own health. While future of the health promotion in a community is considered the caring nature, the concept of holism and the ecology are considered (Michaelson et al., 2019). There should not be bias or discrimination of any kind while health promotional activity should cater to the needs of all the people irrespective of their background and gender. According to the World Health Organization (2020), the move into the future should be positive and the planning should be based on sound structure for the promotion of health.

Conclusion on Health Promotion

Cranbourne is a suburban city located in Victoria, Australia with population of 20,094. There are a number of facilities that provide help for drug and alcohol addiction in Cranbourne. Under the National Alcohol and Drug Information Service, turning point is one of the programs that are being run in Cranbourne. The health promotional activity that are being undertaken in turning point which is one such service aims to promote the health of the people living in the community by the account of patients as well as healthcare services. The healthcare services have been reoriented as per the requirements of the program and the help is obtained from the healthcare services and even the educational institute present. The major components of the health promotion as per the Ottawa charter are followed by the discussed program.

References for Health Promotion

Batterham, R. W., Hawkins, M., Collins, P. A., Buchbinder, R., & Osborne, R. H. (2016). Health literacy: Applying current concepts to improve health services and reduce health inequalities. Public Health, 132, 3-12.https://doi.org/10.1016/j.puhe.2016.01.001.

Bryson, J. M. (2018). Strategic planning for public and nonprofit organizations: A guide to strengthening and sustaining organizational achievement.John Wiley & Sons.

deLeeuw, E. (2017). Engagement of sectors other than health in integrated health governance, policy, and action.Annual Review of Public Health, 38, 329-349.https://doi.org/10.1146/annurev-publhealth-031816-044309.

Egener, B. E., Mason, D. J., McDonald, W. J., Okun, S., Gaines, M. E., Fleming, D. A., ...& Andresen, M. L. (2017). The charter on professionalism for health care organizations.Academic Medicine, 92(8), 1091.https://doi.org/10.1097/ACM.0000000000001561.

Garcia-Zamor, J. C. (2019). Public participation in development planning and management: cases from Africa and Asia. Routledge.

Groves, J. (2016). Person-Centered Patient Perspectives. In Person Centered Psychiatry (pp. 113-125). Springer, Cham.

Hertzman, C., Frank, J., & Evans, R. G. (2017).Heterogeneities in health status and the determinants of population health. In Why are some people healthy and others not? (pp. 65-92). Routledge.

Hubley, J., &Copeman, J. (2018).Practical health promotion.John Wiley & Sons.

Kelly, M., Wills, J., & Sykes, S. (2017). Do nurses’ personal health behaviours impact on their health promotion practice? A systematic review. International Journal of Nursing Studies, 76, 62-77.https://doi.org/10.1016/j.ijnurstu.2017.08.008.

Lawless, A., Baum, F., Delany-Crowe, T., MacDougall, C., Williams, C., McDermott, D., & Van Eyk, H. (2018).Developing a framework for a program theory-based approach to evaluating policy processes and outcomes: Health in all policies in South Australia. International Journal of Health Policy and Management, 7(6), 510.https://doi.org/10.15171/ijhpm.2017.121.

Michaelson, V., Pickett, W., & Davison, C. (2019).The history and promise of holism in health promotion.Health Promotion International, 34(4), 824-832.https://doi.org/10.1093/heapro/day039.

McKay, J. R. (2017). Making the hard work of recovery more attractive for those with substance use disorders.Addiction, 112(5), 751-757.https://doi.org/10.1111/add.13502.

Pliakas, T., Egan, M., Gibbons, J., Ashton, C., Hart, J., & Lock, K. (2018).Increasing powers to reject licences to sell alcohol: Impacts on availability, sales and behavioural outcomes from a novel natural experiment evaluation.Preventive Medicine, 116, 87-93.https://doi.org/10.1016/j.ypmed.2018.09.010.

Tehranineshat, B., Rakhshan, M., Torabizadeh, C., &Fararouei, M. (2019). Compassionate care in healthcare systems: A systematic review. Journal of the National Medical Association.https://doi.org/10.1016/j.jnma.2019.04.002.

Turning point, eastern health. (2020). Turning point: Helping people affected by addiction. https://www.turningpoint.org.au/.

Turunen, H., Sormunen, M., Jourdan, D., Von Seelen, J., &Buijs, G. (2017). Health promoting schools—a complex approach and a major means to health improvement. Health Promotion International, 32(2), 177-184.

World Health Organisation.(2020). Health promotion.https://www.who.int/healthpromotion/conferences/previous/ottawa/en/.

Remember, at the center of any academic work, lies clarity and evidence. Should you need further assistance, do look up to our Nursing Assignment Help

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