Public relations play a vital role in any establishment’s reputation building process, and reputation in turn plays the central role in building the organisation’s value and belief among the end users of its products and services. Communication can be strategized or calculated by setting and achieving communication goals. However, there could also be impediments in realising such goals. The report has carved out some recommendations as to how the effectiveness of strategic communication in public relations, especially for media organisations and political parties, can be maximised so that their reputation remains unblemished.
According to Pahwa (2020), the public image is credited with making up of 63% of the value of any organisation today.Whenever there is a setback, or when the institution’s reputation is at stake, the company’s whole corporate existence and that of its affiliates is affected, and it takes about four to seven years to overcome the effects of the negative reputation built. Thus, it is now important for institutions to adopt good public relations and communication strategies to conserve healthy and symbiotic relations with the public. It further becomes more important to redefine objectives when incidents of propaganda news to create an atmosphere of misunderstanding and misinterpretation crop up.Therefore, some central objectives of establishing good public relations and communication are as follows.
The first and the foremost aim of public relations is to identify with the target audience in such a way that inspires positive response. In this way, trust upon the organisation, its people, policies, products and services can be built among its stakeholders, assuring them that indeed the organisation is committed towards fulfilling its promises and described goals. According to Davis (2020), without having built the foundations of trust, any business will suffer. As can be inferred from the aforementioned objectives, the relevant target audience are media persons in the fields of reporting and broadcasting, government functionaries, opposition parties, investors, and stakeholders. These people can benefit from these policies by being able to identify which news or segment of news is creating or trying to create an atmosphere of misunderstanding and misinterpretation by spreading inaccurate information or misinformation.
Establishing communication with one’s target audience is not an easy job to do. Information must pass on through proper channels and all of the process must be transparent. To get one’s point across appropriately, it is crucial to put in place the key messages before communicating with the target audience. According to Pollard (2020), key messages are the messages at the core of the topic which one wants their target audience to come across and keep in mind. As per the case of this report, some key messages can be drawn out which will add value to the organisation’s public relations and communication strategies.
First, politics and business are hand-in-glove. They go along side by side. Both cannot be ignored for the kinds of developments they bring about in the lives of ordinary citizens. The social order is affected by politics and business together.
Second, it is crucial to understand the policies and guidelines on which governments and businesses are operating and nurturing the social fabric. It is also important to try and understand the various ways in which societies may be affected by the decisions the big players in the markets take, and for what reasons they do so.
Third, it is worthwhile noting that law and justice do not mean the same thing. They may be the two sides of the same coin, but are not the same things in essence. Law always takes its own course whereas justice may or may not be done. So, before watching and making judgements about something, it is essential that people get their facts in place. There could always come up some propaganda news which tries to create an atmosphere of misunderstanding and misinterpretation, so it is important to use one’s best judgement (Squadrin, 2020).
To derive the absolute benefits of public relations and communication in the incidents witnessed, there are some tactics which must be used. They are as follows.
In conclusion, public relations and communication strategies of organisations are crucial in carrying forward the reputation of these organisations. It should be noted that carefully planned communication harmonises every aspect of a business. After all, public relations matter a lot in today’s ever-growing world. Information is a sensitive entity and it must be handled with care, honesty and responsibility.
Davis, R. (2020). How to reach your target audience with PR? Retrieved from: https://publicize.co/community/how-to-reach-your-target-audience-with-pr/
Pahwa, A. (2020). What is public relations? PR functions, types, & examples. Retrieved from: https://www.feedough.com/what-is-public-relations-pr-functions-types-examples/
Pollard, C. (2020). 5 tips for creating powerful key messages. Retrieved from: https://publicrelationssydney.com.au/5-tips-creating-powerful-key-messages/#:~:text=Key%20messages%20are%20the%20core,feature%20of%20a%20PR%20campaign.
Squadrin, G. (2019). Difference between law and justice. Retrieved from: http://www.differencebetween.net/miscellaneous/legal-miscellaneous/difference-between-law-and-justice/#:~:text=While%20the%20two%20are%20strictly,on%20the%20idea%20of%20justice.
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