Proctor & Gamble ( P&G) is known to be public limited company in the country of America that manages the sector of the consumer related commodities. The concerned brand was developed in the year 1837 by James Gamble as well as by William Proctor and it is headquartered both in the USA and Ohio (Lucà, 2016) . The brand as per its attributes has made several latest developments that have assisted in the process of improving its status in the context of the global market. The concerned organization has been determined to face tough competition from some of its rival brands like that of Unilever and Johnson & Johnson both in a permanent as well as non-permanent manner.
The main purpose of this report is to create a value proposition for the Proctor & Gamble company and analyze it in terms of the 4 Ps of marketing. The concerned analysis will be done by means of using an appropriate marketing channel and it will also determine the way the concerned organization is developing as well as the direction to where it is heading.
The P&G shares the incantation of giving importance to quality over the price of its products and services as it is in the course of implementing significant transformation in its system of packaging. The concerned organization has executed numerous transformations to manage with the transformation in needs and preferences of the consumers (Lucà, 2016). In this context, it was determined that P&G in the later part of January had decided to sell concentrated soaps over the country of United Kingdom as well as Canada (Lucà, 2016) . Moreover, in the context of developing its value proposition the concerned organization is reshaping its packaging base of its distributors with an attempt to concentrate mainly on the low cost of its products and services as well as its better-quality packaging vessels.
The initiatives here will consist of probing by half of the total 4000 shades that was applied along with the plastic adhesive all over the world for the purpose of blowing as well as injecting the shaped packages. Furthermore, it has also been determined that there are certain commodities, wherein the customers have formerly diverted its attention to the low-cost brands in terms of the Proctor & Gamble brand. However, it was also determined by the CEO of the P&G brand, the customers are not demanding for cheap packages, the world is shifting its focus to an unreasonable battle in terms of the price related issues, wherein the consumers are found to be beating down for a matter of a little penny for each of the products and services of the concerned brand (Lucà, 2016). Hence, the strategy proposed in this context by the CEO was that the customers will still prefer to purchase commodities with a high price that will also provide huge value and all these elements should be taken in concern by the concerned brand in the due course of its packaging system.
Here are the 4P’s of marketing of the Proctor & Gamble company:
The leading products of the concerned brand consists of the Head & Shoulders, Olay, Joy, Pampers, Tide, Pantene, Whisper and Downy (Solaiman et al., 2015). The concerned commodities are known to ten verticals of the organization as it contributes towards reaping great benefits on the part of the organization and hence creating value for the concerned organization.
Additionally, a competitive action plan is also embraced by the concerned organization that manages a range of costing that is proximate to price range offered by other competing brands (Eneizan et al., 2015). Hence, if there is any transformation noticed in the commodities of the rival companies, the costing of the products offered by the P&G brand will also be influenced. The concerned organization has also been determined to adopt a premium action plan that is exclusively meant for the high standard commodities of the P&G brand.
Furthermore, the store house of the P&G brand is situated at suitable locations so that it can be easily and quickly assessable. They key suppliers of the products and services of the concerned company to the customers are the medical stores, retail shops, shopping malls as well as super markets.
Furthermore, the concerned organization has engaged in sponsoring multiple television shows like that of the Guiding Light and the Texas. The P&G has also supported multiple virtual groups like that of the BeingGirl.com and Woman.com (Peacock, 2017). In addition to it the concerned organization has also engaged in the process of releasing small packets of their products in the form of a sample and also as a means of broadening its visibilities in terms of its target consumers and in this way the P&G brand tends to create value for its customers.
The P&G company has made use of the concept of innovation on the basis of which the people of their organization will take their decisions, resolve their problems as well as make use of the prospects that is available to them. In the due course of its development, the concerned organization has given the biggest priority to its customers in terms of every function they are executing. Moreover, the concerned organization has created an impact on the life of numerous of its customers. Furthermore, the concerned organization has always been open to many ideas, they practice the art of seeking innovative tip from both the people who are internally as well as externally associated with their organization (Bernat, 2017). Hence, the P&G company has taken the initiative to embrace various innovative techniques in the entire course of their development and thereby finds themselves successful in terms of creating value for their target group of customers.
In the due course of this report, it has been determined that the P&G company concentrates on creating value for their customers by means of creating huge impact on their lives. Moreover, the concerned organization believes in providing high-quality products for their customers, however, they also belief in making the product worth of the price in which it has been offered. Furthermore, there are also certain commodities, wherein the consumers prefer to go for cheap products, however, its packaging should be of a good quality, so it depends from product to product. Moreover, the concerned brand makes use of celebrities to promote their products like Head & Shoulder as well as Olay and they also sponsored different television series along with distributing small packets to customers on certain occasions to enhance the visibility of their products.
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