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One of the major challenges in project management is identified as poor communication. It is an essential element in the project that promotes the successful completion of the project. To manage different teams in the project management, the defined direction is necessary to be provided by the project manager. It helps in breaking down the conflicts and maintain effective relationships within the project team. Profitability, employee engagement and team effectiveness are possible with effective communication (Todorovic et al., 2015).
Effective communication is considered as a powerful skill for individuals that allows effective coordination and collaboration in the project team. One of the major examples for this project management is based on the Coca Cola Company. With the release of New Coke by Coca-Cola Company, it faced high damage to their brand reputation (Taylor, 2017). Communication with the stakeholders is essential to identify the needs and work on the project accordingly. This is a well-known example of Coca-Cola Company that showcases a need for effective communication for successful project management. The above figure represents that one out of five projects is recognized as unsuccessful due to poor or ineffective communication. Information sharing is necessary for the project to meet organizational objectives and goals. Although lack of communication discourages the employees to share their views and leads to create confusion in the project which can further be identified as an unsuccessful project (Taylor, 2017; Todorovic et al., 2015).
Taylor, B. (2017). How Coca-Cola, Netflix, and Amazon Learn from Failure. Harvard Business Review, 10.
Todorovic, M. L., Petrovic, D. C., Mihic, M. M., Obradovic, V. L., & Bushuyev, S. D. (2015). Project success analysis framework: A knowledge-based approach in project management. International journal of project management, 33(4), 772-783.
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