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  • Subject Name : Accounting & Finance

Case Study: Keendy Brew

Customer Perspective

Ans 4. Customer’s complaint relating to:

  • Taste: Around 49% of the customer's complaint of less number of taste availability. The more tastes that are being demanded include wintergreen and vanilla.
  • Freshness: Very few customers complained of the freshness. Around 3% have that complaint.
  • Package integrity: About the integrity of packaging no complaints were found as the company was already taking measures regarding that.
  • Appearance: Appearance was complained by many customers. 30% of the customers reviewed the packing as dull.
  • Foreign objects: 12% of the customers complain of foreign objects in the root beer i.e. presence of ginger in the ingredients.

Ans 5: Quality index

  • Manufacturing quality: Manufacturing quality index is measured by the Audit of the products while in the process and after the process.
  • Microbiology and chemistry: Checked that yeast is suspended, Temperatures are maintained, Kept for 2 weeks for flavor.

Ans 6: Strength: Internal audit will help in rectifying the step as and when it goes wrong.

Weakness: It is hard to measure the yeast temperature and whether it has been suspended fully or not.

  • Conclusion: This will help in drawing a scorecard as the temperature and the product will be taken into consideration and the better the products are drawn, the better will be the results.

Ans c) Pros and cons of implementing a balanced scorecard:


  • Better strategy planning: It helps in having a framework for the model of business and helps the executive derive cause and effect relationships.
  • Improved reporting of performance: Balanced scorecard helps in designing the performance and improving it through reports and creating various dashboards.
  • Better alignment of the process: It aligns processes like budgeting, management of risk, etc as per the strategic priorities.


  • Investment of time and finances: Scorecard requires a significant sum to be invested for software and requires constant management that requires time.
  • Analysis of data: users are required to be trained and once the data is collected it requires skills to define the spots. It can also lead to working on areas that can be ignored.

Part-B: Telstra Ltd.

Ans a) $923 million

Ans b) Income tax of the company is recognized by adjusting for the accounting profits i.e. taxable income. The taxes are determined according to the requirement of the Australian Board of Taxation Voluntary code of Transparency. It is the sum of deferred and current income tax expense.

Income taxes are determined in the income statement of the company. These are required to be recognized and paid as they are mandatory as per the law of Australian taxation.

Ans c) 2 temporary differences that can be reported in the company:

  • Intangible assets
  • Deferred cost of contract

Ans d) Income tax paid is $956.

Ans e)

Deferred tax assets

$59 million

Deferred tax liability

$1529 million

Ans f)- Income tax expenses are the overall expense of the tax that is recognized without considering the temporary difference while current tax expenses considers all the temporary differences that are recognized like property plant and equipment, intangible assets, deferred cost of contracts, trade and other payables, provision for entitlements of employees.

The amount for income tax expense = $923 million

While the current tax expenses stand at = $953 million

Ans g) The key subsidiaries of the company are as follows:

  • Bridge Point Communications Pty Ltd.
  • Telstra Health Pty Ltd
  • DCA eHealth Pty Ltd.
  • Telstra Software Group
  • Telstra Holdings Pty Ltd.
  • Telstra International Ltd.
  • Telstra iVision Pty Ltd
  • Telstra Multimedia Pvt. Ltd.
  • Telstra Pay Tv Pty Ltd
  • Telstra Plus Pty Ltd
  • Telstra Ventures Pty Ltd
  • Telstra Broadcast services Pty Ltd.

These are all wholly own subsidiary of Telstra Ltd. The company has full control over them.

Remember, at the center of any academic work, lies clarity and evidence. Should you need further assistance, do look up to our Accounting and Finance Assignment Help

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