PUB113 Social Media Audit Assignment Sample

Subject Code : PUB113
Subject Name : Social media

Social Media Research and Techniques

Table of Contents

Introduction..

Table.

Strengths and weaknesses.

Recommendation..

Conclusion.

Reference List

Introduction to Compugen

“Compugen” is a private enterprise started by Harry Zarek in 1981. The companyprovides IT services through resources and strategic planning... The enterprise is located in Richmond Hill, Ontario, Canada.The company currently has 1400 employees and has activesocial media pages on Facebook, LinkedIn and Instagram. The company conducts community projects and also competitions on their social media pages (Compugen.com, 2020).

Table on Social Media Audit

Account names	URL	Activity	Followers	Comments
Facebook- The Facebook page of "Compugen” contains photos, posts, videos and reviews. The page is alsoactive as they constantly make interaction with the customers in the comments. They also frequently postsabout the recent eventsconducted ort the happenings that take place in the enterprise. The Facebook page has received 5-star ratings based on the products and the events.	https://www.facebook.com/CompugenInc/	The page has frequent posts till June 2020. There are several videos regarding the latest contests, competitions. There are also several images and tips about the events that are conducted by the enterprise. The page also has different reviews written by several customers who have tried the products and participated in the competitions. The enterprise is much appreciated by the customers as is seen from the comments and reviews. The posts also tag other handles that either host the events or are related to the products of the page (Facebook.com, 2020).	The page currently has 578 likes and 664 followers.	The posts that are made by the page are effective as it relates to the currenthappeningsthat take place in the company. the page follows the basic guidelines and tags the associated members related to any event. The page also hosts competitive programs for attracting customers. The page maintains a frequent conversation with the customers through comments or messages. The videos that are uploaded in the page are effective too. The recent posts and pictures uploaded talks about the current pandemic and therefore spreads awareness by providing work from home tips.
Instagram	https://www.instagram.com/compugeninc/?hl=en	The page currently has 351 posts. The page uploads pictures of the products and the events thatare conducted. Thepage is linked to the Facebook account and therefore has the same images more or less. The posts tag the other handles of other accounts for gaining popularity. The recent post tagged a student tech giveaway This increases the customers and also helps In maintaining a healthy relationship with other related enterprises. The page also posts information about the recent events, the details and the partnerships that take place.	The page has 446 followers and it follows 351 people and pages.	The posts made by the Instagram page are effective as it tags other handles and uses hashtags for improving the popularity and views. Thepagealso has a positive vibe and maintainssocialmediapractices (instagram.com, 2020). The posts influence other customers to use the products and take part in the events.
LinkedIn	https://www.linkedin.com/company/compugen	The page has several updates that include pictures and information about the company as well as general things such as the contests held, tips, configurations conducted and so on (linkedin.com, 2020).	The page currently has 16345 followers.	The posts on this page are not frequent and not effective as it does not tag other handles and talks about the eventsor items. The page keeps a light tone where it posts about several general items of the company.

Strengths and Weaknesses

The company has an effective social media presence on Facebook and Instagram. It has frequent posts about recent activities and also maintains collaboration with other enterprises by tagging them and keeping hashtags. The pages on Instagram and Facebook also have over 1000 followers that help in improving the popularity. The pages also inform the followers about the activities and events that it holds and the community services thatit does. The frequent posts and the use of effective hashtags make the pages more visible. The videos and photos uploaded provide the ability of the company to build the brand. The connectivity with several leads helps in exposing those to the brand. The brand recognition is alsobuiltrepeatedly by postingdaily or frequently (Dwivedi, Kapoor & Chen, 2015). The photos posted also helps the audience to know about the activities. The page also maintains effective communication with their followers and customers by replyingto the comments orresponding to the messages.

However, the weakness of the company's media presence is that does not have an effectiveposting and content in the LinkedIn page. Though it has enough followers on the page, it does not post propercontent related to the activities of the company on the page. Therefore it does not attract enough followers (Felix, Rauschnabel &Hinsch, 2017). The page also does not tag any other influenceror collaborates with any other brand to promote the content onLinkedin.

Recommendation on Social Media Audit

The social media program of the companycan be improved by collaborating with influencers who can promote the content in their respective pages. The Pinterest page of “compugen.com” needs to improve by posting more popular content and showing relevancy to the events of the company. The company can also use more hashtags for improving the viewability so that the posts arrivefrequently in the timelines of the followers and gain more likes and comments than usual (Jones, Borgman &Ulusoy, 2015). It is also crucial that the company use an effective mediastrategy for receivingmore likes by postingcontent that is relevant in the current times. “TeraMach Technologies,” is a competitor as it is also a private company that is run by a team of technologists and experts. The company has a better social media presence as it uses influencers and more effective posts regularly. The company has a team for keeping up with the social media content. “Compugen” must also follow such steps.

Conclusion on Social Media Audit

Social media presence is effective for a company for gaining recognitionand popularity. A frequent and good presence of the social media pages ensures that the company reaches out to a wide audience and improves the content by listening to approvals.

References for Social Media Audit

Compugen.com, (2020), compugen, retrieved from: http://www.compugen.com/en/, retrieved on: 10.6.2020

Dwivedi, Y. K., Kapoor, K. K., & Chen, H. (2015). Social media marketing and advertising. The Marketing Review, 15(3), 289-309, retrieved from: https://publications.aston.ac.uk/id/eprint/40400/1/Social_media_marketing.pdf, retrieved on: 10.6.2020

facebook.com, (2020), facebook, retrieved from: https://www.facebook.com/CompugenInc/, retrieved on: 10.6.2020

Felix, R., Rauschnabel, P. A., &Hinsch, C. (2017). Elements of strategic social media marketing: A holistic framework. Journal of Business Research, 70, 118-126, retrieved from: https://fardapaper.ir/mohavaha/uploads/2017/10/Elements-of-strategic-social-media-marketing.pdf, retrieved on: 10.6.2020

instagram.com, (2020), instagram, retrieved from: https://www.instagram.com/compugeninc/?hl=en, retrieved on: 10.6.2020

Jones, N., Borgman, R., &Ulusoy, E. (2015). Impact of social media on small businesses. Journal of Small Business and Enterprise Development,http://www.academia.edu/download/58775490/Impact_of_social_media_on_smal20190402-31467-1hibj05.pdf, retrieved on: 10.6.2020

linkedin.com, (2020), linkedin, retrieved from: https://www.linkedin.com/company/compugen, retrieved on: 10.6.2020

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