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Marketing Fundamentals

The Juice Bar and Takeaway food business at 360 A Queens St. has started in May 2020. The business is offering fresh fruit juices and take away food items to its customers. The products sold by the business are tangible in nature. The price of the fresh fruit juice is between $2 to $4. The price of the take away food us is between $3 to $5. The location of the juice bar is very appropriate. It is expected that the consumption of juice in Australia, like every year, would increase. The owners of the fruit juice and take away food business are concerned to provide good quality products to the customers.

There are numerous potential buyers of this product. These include people of any income group and any educational background. Juices are purchased mainly by the sports person and the people who are health conscious. Even children above 2 years can drink fruit juice. The owners are working to provide best quality and taste to its customer to retain them. The input used in the juice business is adequate supply of fruits. These are the main raw material for the juice business. For the off season, that is, in winter season, the business focuses to increase the sales of takeaway food items rather than juices. The business mainly focuses on the individuals who are involved in exercising at gyms, sports person or health conscious people. These are the people who are keen on wellness products. Customers with more health focused ways of life will progressively buy juice as compared to the people who are less health focused. The quality provided by the juice bars is high. The business provides high quality juices at reasonable prices to their customers.

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