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Rotorua Canopy tours.
Similarities and differences of promotional activities.
Recommendations for both businesses.
Rotorua canopy tours was opened in August 2012. It is a tourism company is stationed in New Zealand. Its products and services include unique award-winning eco-tours experience like Jungle surfing, Jungle adventures day and night walk, zipline, guided day walks which show-off the flora and fauna to the tourists who come from all over the world. Furthermore, the 3.5-hour ultimate canopy tour is even (Rotorua Canopy Tours, 2020). The company caters to both domestic and international markets in Australia. The domestic market of Sydney, Brisbane, and Melbourne are catered by the firm, and tourists from all age groups, males, females, and children enjoy the canopy tours (TPDD, 2016).
It is located just minutes from Rotorua’s city center, high side on the mountain Ngongotaha. The Gondola will carry you 487 meters above sea level to a stunning environment. They put forth services in the form of the best musical talent with a combination of fresh local produce, South Australian wine, and amazing views of the beautiful Adelaide. The skyline restaurant also provides a large number of options like private dining rooms or celebrations, cocktail parties, and many more. Their menu consists of local produce which keeps changing as per changing seasons and taste preferences of visitors. The restaurant serves all the nearby geographical regions of New Zealand. Its target customers consist of all age groups and generally couples (Skylineluge, 2020).
Rotorua canopy tours: They undertake sales promotion and advertising of their night and day walks, zipline, guided tours, etc, through their company website and Facebook page as a part of social media advertising to reach the masses of customers in a fraction of a second on a 24/7 basis and attract tourists for adventurous activities by putting the images and videos depicting the beauty of the Daintree rainforest and how fun their jungle surfing activities are. They constantly post on Facebook during different seasons inviting visitors to experience their services and enjoy the adventurous tours. For example, they posted during COVID-19 of their unavailability and apologized to their customers, also posted about their surreal view of the tropics enticing guests to go visit them (Facebook, 2019). Seasonal discounts are also offered from time to time to attract middle-level consumers.
Skyline Restaurant: Skyline restaurant situated in New Zealand makes use of the internet as its main source of sales promotion and marketing activities. Customer reviews and star ratings of the restaurant are placed on most of the dining booking and restaurant suggestion sites, positive reviews about its ambiance, freshly produced food attracting customers in large quantities to the fine-dine restaurant. It has also placed its menu on the sightseeing and recreation sites of New Zealand tourism to entice people for having the best food with excellent views of the beautiful city. It also posts pictures and videos on youtube for social media marketing itself among the tourists and other target market audiences. Word of mouth plays a good role in getting prospective customers to the restaurant location (the fork, 2020).
Rotorua Canopy Tours: The Company has networked with travel and tourism, sightseeing recommendation sites such as trip advisor. Trip Advisor is an online booking site which has access to a huge amount of traffic on their website and is known for recommending and making available of online booking services for the Rotorua canopy tours. The trip advisor presents a complete overview of the adventurous tours and activities available at the Rotorua canopy tours and also presents customer reviews of the experience. It also has put some videos showing the zipline, night walk, day walk, and guided tours like fun activities portraying the beautiful views of the rainforest and its surreal tropical location (Tripadvisor, 2020)
The skyline restaurant came up with the idea of utilizing the beautiful location of the forest of Australia and converted it into a sight-seeing spot for the tourism and travel industry. The destination marketing, development, industry representation, and lobbying, product standard, membership of the canopy tor, and industry communications, each and everything are handled by the skyline enterprises(Cairns government Australia, 2011).
The skyline restaurant has an association and industry networks with various food and beverage regulating associations and bodies. New Zealand food and grocery council regulate and represent Australia's food, drink, and grocery manufacturing industry (Skylineluge, 2020). The New Zealand tropical foods group is one of the member organizations for the food and wine industry of New Zealand. They help promote New Zealand restaurants and connect with them and provide information about farmer markets to the Skyline restaurant for getting and securing fresh produce for preparing exquisite dishes and cuisines. New Zealand food innovation network supports and presents opportunities for innovation which the restaurants can make in their menus and ambiance to become capable to be able to attract more tourists and offer their best cuisines with awesome views and drive growth and sustainability for further expansion of the restaurant skyline New Zealand.
The promotional activities undertaken by Rotorua canopy tours are usually through their website and Facebook pages (Rotorua Canopy Tours, 2020). They present their services and tours of zipline activity, guided walk tours, nature walk, day and night walk hamster wheel, and other adventurous activities through putting up pictures and videos of adventurous activities on the Facebook page. They can reach masses of tourist audiences by posting updates on their page with surreal tropical locations and activities which are operational in each season.
On the other hand, the skyline restaurant situated in Rotorua makes use of its website for putting up an exquisite cuisine menu and dishes along with ambiance offering views of beautiful similar to the way canopy tours do. However, unlike the canopy tours using social media pages for promotion and marketing of their company and its services, the skyline restaurant catches the attention of the public and target customers by placing itself on reliable, heavy-traffic travel and tourism, restaurant recommendation sites like a trip advisor to present good customer views and star rating to the customers, enticing them to visit the restaurant and try the dining experience the restaurant has to offer.
The jungle surfing canopy tours also utilizes seasonal discounts as a way of sales promotion to entice summer-weary customers and middle-class segment to come and visit their tours and get an adventurous, full of thrill experience at the redwood forest. However, the restaurant makes good use of reviews and word of mouth recommendations to get more and more customers to try and experience its luxurious restaurant with aesthetic views and the best-made food options produced from freshly generated produce in New Zealand (Senarathna, 2017).
Rotorua canopy tours:
Marrs, M. (2020). 25 restaurant marketing idea: How to market a restaurant. Retrieved from https://www.wordstream.com/blog/ws/2015/01/14/restaurant-marketing
Onq marketing. (2019). Marketing ideas for your tour company. Retrieved from https://www.onqmarketing.com.au/marketing-ideas-for-travel-agency-business/
Queens government. (2020). Food and beverage industry associations. Retrieved from https://www.business.qld.gov.au/industries/hospitality-tourism-sport/food/industry-associations
Rotorua Canopy Tours | Trade and media story ideas. Rotorua Canopy Tours. (2020). Retrieved 6 September 2020, from https://www.canopytours.co.nz/trade-media/word-count-summaries-media-centre/.
Senarathna, D. R. (2017). Responsible nature-based tourism: Rotorua Canopy Tours in the Dansey Road Scenic Reserve in New Zealand; a critical review (Doctoral dissertation, University of Waikato).
Skyline Luge Rotorua | New Zealand | The world's first Luge. Skylineluge.com. (2020). Retrieved 6 September 2020, from https://www.skylineluge.com/en/rotorua/.
The fork. (2020). Skyline restaurant Adelaide. Retrieved from https://www.thefork.com.au/restaurant/skyline-restaurant-r530019
TPDD. (2016). Annual report 2015-16. Retrieved from https://douglas.qld.gov.au/download/council_meetings/meeting_agendas/5.3-TPDD-Annual-Report-2015-2016.pdf
Tripadvisor. (2020). Jungle surfing canopy tours. Retrieved from https://www.tripadvisor.in/Attraction_Review-g499639-d622348-Reviews-Jungle_Surfing_Canopy_Tours-Cape_Tribulation_Daintree_Region_Queensland.html
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