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  • Subject Name : Strategic Management

Introduction to Sheraton Hotels and Resorts

Sheraton Hotels and Resorts was founded in 1937 in Springfield, Massachusetts, U.S. The headquarters is located in White Plains, United States Of America. It is an international chain of hotels that is owned by Marriott International. Sheraton function across 441 hotels in different locations with 1,55,617 rooms worldwide, as of December 2018. These include regions in SOUTH America, North America, Asia, Europe, Africa, Middle East, Central America and the Caribbean.

The first Sheraton was opened in 1937. The organisation focused in bringing the people together. Across the globe, the company has set its root over 400 communities. It became the largest hotel company in the world and is a top global brand.

Core Competencies

The uniqueness of the Marriott International sets it apart from other hospitality organisations. At Marriott, they have the opinion that it’s the roots and the culture which makes it unique amongst all the hotel companies. It is the manner or way of how they perform business. Culture in this hotel is constructed of traditions, ethics, values and norms. At Marriott, they have defined the very most important five values which are at core of Marriott’s culture:

  • They place people at the foremost of any action.
  • The company go after excellence and quality.
  • The company function with integrity.
  • The company welcomes change
  • The organisation serve the world

The company looks after its employees and focus to nurture the community where they function. The company aims to plough money into the vitality of their children. They also lay money on the natural resources and assist the flexibility and sustainable development of these communities. With expanding global presence, the responsibility of operating with integrating sustainably has increased. The company aims to mitigate climate related risk and lessen any environmental impact. In today's world, business plays a very critical role in taking the responsibility of social, economic and environmental issues. With increasing size and scale of the Sheraton Hotels and Resorts, the company has a global responsibility and also a unique opportunity to be a force for good.

The hotel organisation set sustainability and social impact goals and UN sustainability goals that is to be achieved till 2025. Moreover, the problem of unemployment and underemployment which is driven by the widespread inequality as well as lack if opportunities is taken care by this fastest growing industry. This company collaborates with other non profit organisations and ensure that they have workplace readiness and enough opportunities mainly targeting the youth, women, disabled person, refugees and the diverse population. The organisation really on the pro travel policies and support programs which let people experience and understand the other cultures.

Strategic Capabilities

According to Michael Porter, there are numerous ways by which an organisation can add value in its operations. Value addition can be defined as the various strategies that a firm undertakes in order to improves its products and services that it offers to its customers. This value addition helps to build competitive advantage of the organisation relative to its customers.

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