Marketing Management Executive Summary of Interim Assessment The apparel and fast fashion retail industry has become the most booming in the recent era of globalization and cross-cultural inheritances. These forces have advantaged many brands and organizations to enable the expansion of their services at the worldly level, thus benefiting the respective profitability and value creation at the global range. H&M being one such glo…
Capstone Assessment Executive Summary The capstone assessment consists of a well-known brand and its one of the product. The Nike Company select as a brand and its basketball shoe product ‘Air Jordan’ is select. The report mainly consists of different sections including introduction and background, Target market, buyer persona and recommendations on 7P’s of the product. Nike is one of the leading multinational compan…
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