Accor

• Internal Code :
• Subject Code : ACCOR
• University :
• Subject Name: Global Marketing

ACCOR: Analysis Of The Global Marketing Concepts Introduction The hospitality industry has changed with the change in technology. The way of interaction with customers and employees has changed to enhance customer satisfaction (Choi et al  2016). Several concepts of global marketing are followed by hotels to improve their branding and market positioning. This paper aims at analysing theoretical concepts used by Accor and evaluating the…