Professional Research Project Contents 1.0 Introduction. 1.1 Problem statement 1.2 Research aim.. 1.3 Research questions. 2.0 Literature review.. 2.1 Supporting theories. 2.1.1 Social media. 2.1.2 Marketing communications. 2.1.3 Advertising. 2.1.4 Brand awareness. 2.1.5 Online media. 2.2 Integration of social media and Public Relations in the marketing mix. 2.2.1 Traditional marketing mix. 2.2.2 Modern…
The Impact of Social Media on PR Campaigns to Create Brand Awareness in India Introduction to Professional Research Project In today's era, the social medium offers the largest and the biggest platform for a plethora of businesses to reach out to several people with just one click. Over ten to fifteen years the social media has changed the perspective of the world and impacted the world to a great extent. In my observation, w…
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