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Marketing Management


Marketing Management Q2 B. After reading ‘the four approaches’ by Seth and Sisodia (2014) the four A’s are the acceptability, affordability, accessibility and lastly awareness. Firstly acceptability is the extent to which the product is being able to satisfy the needs of the consumers. Affordability is the price which the target customers are willing to pay for the product that they are buying from the market. Accessibility c…

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