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Consumer Behaviour Contents 1. Introduction 2. Why Marketer Should Have an Understanding of Consumer Behavior 2.1. Market differentiation 2.2. Fierce competition 2.3. Better forecasts for marketing trend 2.4. Policies concerning prices 2.5. Sales promotion 2.6. Prompt introduction of novel products 2.7. Designing of production policies 2.8. The trade-off between quality and price 3. How Companies Apply Consume…
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