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BMA604 Consumer Behaviour Assignment Sample


CB-Brand Analysis: Zara (clothing) Introduction The market trajectory is attributed to the varying dynamics, altered structural aspects and fluctuating needs of the consumers. Zara SA is an apparel retailing firm headquartered in Arteixo in Galicia. It specializes in a wide array of domains incorporating accessories, beauty products, clothing, perfumes, swimwear apparels and shoes. It is a subsidiary firm of the Inditex group in Spain. It w…

BMA604 Consumer Decision Making Assignment Sample


Table of Contents Brand Overview. Target Market of Zara.  Identification and Major Impacts of Relevant Theories/Concept.  Future Trends.  References.  Brand Overview: Zara Zara is a clothing retailer that has adopted a new approach in the industry. Zara was founded in the year 1963 by Amancio Ortega in Spain. Its parent company, Ortega Family, is 60% owned by INDITEX which had 6.741 billion sales in the ye…

BMA604 Consumer Decision Making


BMA604 Consumer Decision Making Table of Contents Section A 3 Question 1 3 Section B 5 Question 2 5 Question 3 7 Section A Question 1 Maslow’s Hierarchy of needs theory is a motivational theory , which is used in psychology. It signifies the hierarchy of human needs where certain needs require to be fulfilled before the others. Application to the given products market promotion: Handbags- Handbags are used for …

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