Components of Generic National Strategy of Coles Australia A generic strategy reflects the values that a business holds; it is a stratagem of positioning it within an industrial sector. It enables the firm to emphasize on the core values and hence, accentuate them to attain competitive advantage (Mutinda and Mwasiaji 2018). Coles’ strategy is to move towards a sustainable future by relying on smart selling by strategic sourcing, technolo…
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