Integrated Marketing Communications The message strategy and execution of advertisement is analyzing the advertising plan of the product to the next level to build a strong advertisement. Promotion of brands is done through different advertising platforms involves television advertising, social media advertising and many other advertising platforms are used to create awareness about the product or service. The primary objective of every advert…
Integrated Marketing Communications Effective marketing strategy and communication mix strategy is very essential for the success of any brand, product and service. The marketing and communication strategies largely influence the customer’s behaviour and their opinion for a product, brand or service. Promotion and communication form an important part of the marketing strategies of a business. Promotion for a product or service is the pro…
Integrated Marketing Communications Procuring Leads Effective marketing strategies are required for the promotion and sale of any product, brand or service. Before implementing the marketing strategy the organization needs to employ segmentation, positing and targeting techniques to classify and identify the right set of customers for its products and services. Identifying a target audience involves choosing a set or group of consumers to m…
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