Insights Report and Marketing Plan Executive Summary of Bec+Bridge This report highlighted the marketing plan of fashion label Bec+Bridge formulated after the impact of COVID-19 on the fashion industry. The report addressed the new product offering and decision making as per the change in buying behavior of the consumer with sustainable marketing. The pandemic will require a change in marketing approach and promotion of the brand throu…
Identifying New Product Line to Launch in Australia Executive Summary The report would provide a brief understanding of the importance and various theories related to marketing management. It helps identify new product line to launch in the Australian market to boost business and acquire a maximum customer for profit maximization. Every factor that is involved in identifying and launching a new product line in the market has been covered in…
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