Bus304

• Internal Code :
• Subject Code : BUS304
• University : Kings Own Institute My Assignment Services is not sponsored or endorsed by this college or university.
• Subject Name: Consumer Behaviour

Consumer Behaviour Table of Content Executive Summary Introduction Importance of Marketing Strategy Internal Factors & Consumer’s Buying Decision External Factors & Consumer’s Buying Decision Consumer’s Decision-Making Process- E-Bay Significance of Digital Marketing Influence of digital marketing on consumer behavior Conclusion References Executive Summary of Segmenting Consumer …