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Marketing Management for Engineers Introduction to SWOT Analysis of Ukraine’s Energy Security The laying of a new vertical market can prove to be a potential for the existing business if the newer market is studied carefully. Moreover, the disciplined approach and methodologies should be followed simultaneously to unlock the immense market growth opportunities (Lechner, Lorenzoni and Tundis, 2016). It has been observed in the …
Marketing Management for Engineers The expansion of a new market for the existing business can be a powerful way for business growth and development. Also, simultaneously this requires dedicated and disciplined procedures and methodologies to unlock access to that growth opportunity (Hasyim, 2018). In the given case, it has been observed closely that Steve is having a grave concern over having a narrow client base even though they are…
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