HC2112 Service Marketing and Relationship Marketing
  • Internal Code :
  • Subject Code : HC2112
  • University :
  • Subject Name: Service Marketing

Individual Report Executive Summary This report aims to highlight the importance of the front-stage and back-stage operation in the service organization. Moreover, it also explains the significance of the service encounter in the organization. Along with this, it includes the managerial implications. For this report, the selected service organization is the Marriot Hotel which provides excellent services to its customers as well as interact…

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