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Hl6006 Competitive Strategy Assignment Sample

Week 2 – Germany Luxury Cars PESTLE Analysis of BMW BMW is the world's best and well-known luxury vehicle brands. The parent company of BMW, which is also known as the BMW AC, is based in Germany, Munich. This company also owns two other premium brands, which include Rolls-Royce and Mini. There is no doubt that 2018 was a very tough year for all the auto brands around the globe, but despite all the challenges, BMW performed except…

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