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MGM3107 Strategic Management in Tourism and Hospitality Assignment Sample


Introduction The aim of the report is to suggest optimal solutions for the two issues identified for InterContinental Hotels Groups. The issues that were identified are Corporate Responsibility and Sustainability. The report will select one solution for each of the issues and will justify why the solution is strategic to the organization. The report will also explain its implications for the brand image of the organization and the company&rsqu…

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