Marketing Plan – Stage 1: Situation Analysis Assignment Sample
  • Internal Code :
  • Subject Code : MKT101A
  • University : Laureate International Universities
  • Subject Name: Marketing Fundamentals

OpenAgent Company Background OpenAgent is a small firm which helps Australian to sell homes. It was founded in 2012 and headquarter of the company is located at Alexandria, New South Wales. OpenAgent uses an online platform that allows customers to search and compare real estate property. The CO-CEO of OpenAgent is Marta Higurea. The firm consists of 90 employees.  OpenAgent operates in the real estate industry and the firm captures …

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