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MKT20031 Marketing and Innovation Academic Assignment Sample


Business Model Canvas and Gaps Theory Table of Contents Business model canvas for the proposed innovation for Solo Traveler 1.1. Key partners. 1.2. Key activities. 1.3. Value propositions. 1.4. Customer relationships. 1.5. Customer segments. 1.6. Key resources. 1.7. Channels. 1.8. Cost structure. 1.9. Revenue. Gaps Theory with four gap questions. 2.1. Elaboration on how elements of the BMC has been designed …

MKT20031 Marketing and Innovation Assignment Sample


Introduction to Marketing Table of Contents Introduction. 2.0 Application of JTBD Framework. 2.1 consumer profile. 2.2 progress to be done. 3.0 Innovations Concept and Forecast 3.1 Concept statement 3.2 Forecast Analysis. References. Introduction The trend chosen in this context is the solo travelling of an individual in context to the global travelling trend. Passengers gradually decide to go alone; a study by th…

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