Integrated Marketing Communication
  • Internal Code :
  • Subject Code : MKT201
  • University : College of Cape Town
  • Subject Name: Integrated Marketing Communication

Table of Contents Introduction 2 Identification and Analysis 2 Segmentation (Roy Morgan Value Segment) 2 Persuasion Analysis (7-tools of persuasion) 3 Analysis of Current Advertisement 4 Current IMC Practices 5 Conclusion 5 Reference List 6 Introduction Samsung Electronics is appreciated worldwide for its innovative ideas through which it inspires the world and shapes the future. The transformative technologies broug…

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