Mktg2101

• Internal Code :
• Subject Code : MKTG2101
• University : The University of Newcastle My Assignment Services is not sponsored or endorsed by this college or university.
• Subject Name: Consumer Behaviour

Consumer Behaviour Segmentation High income group Uniqueness Spiritual value Positioning In the marketing strategy, after market segmentation and analysis of the target market, brands position themselves according to the customer segment they are targeting. This is referred to as the positioning aspect of the STP approach. Positioning is the place the brand occupied withing the minds of customers and the way it is distinguish…