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Social Marketing Program - Sensitive Population - Assessment Answer
  • Internal Code :
  • Subject Code : MKTG7531
  • University :
  • Subject Name: SOCIAL MARKETING


1. What is the problem or issue your social marketing program will address? The problem of secondary smoke exposure is the alarming health deteriorating concern of today for the passive smokers, as second-hand smoking contains more than 7,000 chemicals that potentially harms a person who is not even smoking directly and this is definitely the problem as addressed by the social marketing program, “Smoke-Free-UQ” in the University of…

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