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MKTG7891C Analyse Consumer Behaviour for Specific International Markets Assignment Sample

PART - A: Marketing Strategies Analysis of Tesla Question- Answers 1) Telsa’s marketing strategy was based on the Maslow hierarchy of need theory. The objective of this theory was to meet the needs of the people. Tesla’s EV initially failed to capture the market as it was considered as a noneco-friendly vehicle but Tesla proved it wrong. Telsa’s biggest challenge was to create a supercharger that helps to cover more than 2…

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