Project Proposal: ‘Rethink Soft’ (Nivea) Introduction Skincare brand Nivea launched a campaign known as "Rethink Soft" with the main aim of changing the connotation of the word soft. The campaign involves a web page, a rethink soft digital anthem, a short film highlighting real-life soft actions and personalized stories form influencers. Soft had a negative reputation in today's society and is often linked with bei…
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