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Marketing Management IMC for Chanel It is incredible to see how drastically the marketing landscape has changed since a decade. The very mediums of communication on which companies and brands previously relied on (TV, magazines, newspaper advertisements, radio) have now pretty much taken a backseat and new and innovative platforms have taken their place (Duralia, 2018). The contemporary marketing approach realistically places consumer abov…
Marketing Management In the year 2019, significant growth was observed in the luxury goods market due to the vitality shown by the categories of personal luxury products. In India, there is a majority of the younger population and therefore, the brand observed high performances in designer apparel, footwear, luxurious as well as portable consumer electronics, designer eyewear, and premium quality beauty products and personal care items due to …
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