Marketing Management and Digital Communications Executive Summary of Lorna Jane Analysis Lorne Jane is a clothing brand which is acknowledged as an iconic Australian activewear women-centric fashion brand. This study is a basic strategic analysis of Loran Janes brand in the clothing industry which is a global brand established in Australia. The strategic plan comprises of the internal as well as the external analysis of the corpo…
Marketing Management and Digital Communications Contents Introduction. Situation analysis 2.1 SWOT.. 2.2 PESTEL.. 2.3 Competitor analysis. Customer analysis. 3.1 Segmentation. 3.2 Targeting approach. 3.3 Positioning approach. Problem Statement Objectives. Marketing mix strategy. 6.1 Product 6.2 Price. 6.3 Place. 6.4 Promotion. Campaign evaluation. Budget allocation. Conclusion. Refere…
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