Established and emerging value proportion in fast food industry The term value preposition is to know what is different that your company is offering to the customers compare to your competitors (Yrjölä, Rintamäki, Saarijärvi, Joensuu and Kulkarni 2019). What are the different benefits and products you are providing to your customers? The products or services offered by your company are consumer specific or not? In ot…
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