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MARKETING IN TOURISM INDUSTRY Table of Contents Introduction 1. Identify the purpose of the site 1.1 Digital-Business and Digital-marketing Opportunities 1.2 Owned, Paid & Earned Media 2. Web Business Model 2.1 Different Forms of Online Presence 3. Target Market for the Site 3.1 Target Marketing Strategy 3.2 Build Personal Attributes into Personas 4. Online…
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