Tht2112

• Internal Code :
• Subject Code : THT2112
• University :
• Subject Name: Digital Marketing

MARKETING IN TOURISM INDUSTRY Table of Contents Introduction  1. Identify the purpose of the site  1.1 Digital-Business and Digital-marketing Opportunities  1.2 Owned, Paid & Earned Media  2. Web Business Model  2.1 Different Forms of Online Presence  3. Target Market for the Site  3.1 Target Marketing Strategy  3.2 Build Personal Attributes into Personas  4. Online…