SWOT analysis is based on the strategic analysis that focuses on strengths, weaknesses, opportunities and threats. The major competitors of Velocific are Vanmoof, Gazelle and Swapfiets. SWOT analysis of the competitors of Velocific can be seen as follows:
Technology based bicycles
Vanmoof is the oldest manufacturing company of bicycles.
The slogans belong to a smart initiative for the environment.
Swapfiets provides bike rental services for the individuals
Popular and high value brands
Targets work & school
Several colour options available for the bikes
Highest number of stores in Amsterdam: Swapfiets- 34, Vanmoof- 8 and Gazelle- 1100+
Brand stores availability in the cities
Highest colour options are available with Velocific
Highest position of Velocific in the market
Lower aesthetic values
Lack of focus towards style
Lack of serviceability of bikes
Most of the companies are not using packaging
Larger customer segmentation
Availability of city bikes, sports bikes, kids bikes, daily activity bikes and electric bikes in the market
Technological features in bikes
Using animations and pictures on the bikes
Strong promotional activities
Help and support centre of Velocific
Innovative approach of Velocific
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