Table of Contents
The Technological and environmental challenges facing global logistics operation and systems in the Smartphone industry.
Lack of Improvement in Business Process.
Improved Customer Service with no increase in service charge.
Technology Implementation and Strategy & Implementation.
In the present era of rapid technological advancements the Smart phone industry is in the peak. The Smart phones, various mobile electronic devices, tablets designed with diverse smart mobile software applications have gained their position as basic tools in our day to day lives. Whether it is our professional or personal lives we see the Smartphone application everywhere as they play an important role in today’s society (Coccia, 2019). The Smartphone usage includes education, business, communication, entertainment, travel, medical, finance, social networks, utilities and transportation. Hence the production and market demands of software gadgets specially the Smart phones have reached the sky-scratching limit.
In the present portfolio we are going to discuss about the technological and environmental challenges that are faced by the global air/port/rail logistics operation and systems of the Smartphone industries to reach their products to the targeted customers on time which significantly affect their market and business growth.
In the present global market to fulfill the demand of Smart phones, the role of logistics is quite significant. Logistics is important because it is concerned with efficient and effective movement of finished or semi-finished goods from a business organization to another as well as from the manufactures to the targeted customers via the retailers and distributors (Rateni et al., 2017). The function of logistics is concerned with ensuring the availability of appropriate product at the accurate place in exact quantities and qualities at right time and cost for the targeted customer. To accomplish the aforesaid concerns of logistics the global transportation plays a vital role (Strandhagen, et al., 2017). In other words we can also say that without a proper transportation system the goals of logistics of an organization can never be accomplished.
However, there are many technological and environmental challenges that are faced by the global air/port/rail logistics operations and systems in the Smartphone industry that directly affects the logistics operations in the production, transport, retailing and reaching customers or market with goods within a fixed time-constrain.
The technological and environmental challenges that are faced by the global air/port/rail logistics operations and systems in the Smartphone industry are discussed below:
Information and communication technology (ICT) functions as a nervous system to logistics and brings multiple benefits to business enterprises (Talavera, et al., 2017). It provides real-time visibility, better flexibility for unexpected shipment changes, efficient exchange of data etc .Apart from the aforesaid achievements, through ICT the significant developments that support the logistic department of an industry are wireless communication, social networking and cloud computing (Magruk, 2018). But all goes in vein if the employees are not trained to implement the recent technology. In case of IT infrastructure failure due to software or hardware failures, bad network, electricity break-down, virus attacks, failures in SC visibility and natural disasters that leads to the coordinate operation inability would never accomplish the desired results that are expected by the companies by implementing the latest technology in their organization (Gallay, et al., 2017).
With the growing information and communication technology (ICT) function, renowned software companies have constructed open-source data set for the large-scale multimodal transportation system and the comprehensive assessment of emerging modes of transport (Chen, et al., 2017). Due to the growing environmental problems especially in 2020 a worse effect has been significantly found on the technological and economical segment of these companies which has become a hurdle to logistics when it is concerned with the freight transport operations. Due to lack of connectivity, improper network and internet availability multimodal transport network could not be successfully implemented to execute the domestic and global supply chain processes.
The multimodal integration require large number of man power for the technical support and multimodality (Mardonova & Choi, 2018). In this pandemic situation limited skilled manpower and trained operators are not able to fulfill the market demand.
Lack of efficient and effective man-force , information and connectivity between (air , water, road and rail) modes have also created great hindrances in gratifying the targeted customers and in fulfilling the market needs.
Hence, it is clear with the above discussion that the need and implementation of new technology has become a great challenge for the soft ware industries especially to their logistics department to smoothly execute the business processes. Implementing new technology, improved work process and taking advantage of new technologies really sounds exciting but its adoption and on boarding processes are highly challenging to execute (Čolaković & Hadžialić, 2018).
In the current scenario the customers are tech-savvy and expect full transparency on their product-delivery details on regular intervals. These days, the shipment details are even interconnected to the customer’s social network(Wilberforce, et al., 2016). However customer’s expectations to get fast delivery of the products has enhanced due to improved customer service but their willingness to pay for the service has declined . It has been found from relevant sources that around 64% of the customers deny to pay anything extra for the shipping before the expected date
(Tidd & Bessant, 2018). The expenses that are done by the companies to fulfill the customer’s needs irrespective of technological and environmental barriers are not at all appreciated rather if the good does not get delivered on time are returned back with great annoyance. Poor roads due to environmental factors highly damages the vehicles (Speranza, 2018). Due to overloading of trucks and unfavorable climatic changes chances of accidents also increases.
The industry supports and understands many benefits of modern technologies, still some loop-holes stays behind. The appropriate training of the man force for execution and implementation of modern information and technology for the improvement of the company always remains uncertain (Bányai, et al., 2019). Technological barrier that are faced by the global air/port/rail logistics operations and systems in the Smartphone industry that directly affects the logistics operations in the production, transport, retailing and reaching customers or market with goods within a fixed time-constrain are lack of cyber security, hindrances in network connectivity, risk of delivery infrastructure, outbound and inbound logistics failure, lack of execution, lack of governance mechanism and piracy issues (For example, the Somali pirates that had prominently expanded over 2006-2010).
Even though the above concerned issues are very difficult to manage still with the help of the below recommendations the Smartphone industry can deal with the technical and environmental issues of logistics operations and systems.
Hence, we can conclude that if we encourage the research in digital technologies that are used in the Smartphone companies for supply chain management and logistics, we can overcome the technical issue that are concerned with the present context. The company should focus on the current situation adaptability and also prepare back-up support for the successful execution of the logistics in the unfavorable conditions by implementing sophisticated and upgraded hedging strategies and appropriate logistic partner selection.
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