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Marketing is basically the activities that are adopted by any company to promote the act of buying and selling of any product or service that they are producing or even just selling. Marketing involves all kinds of actions like selling, advertising as well as delivering the product or service to the consumer or the customer. The marketing professionals who work for the corporation always seek for more and more attention for the product that they are selling or advertising. They adapt various ways to promote their product and to target the audience. Some of the ways include using catchy slogans and phrases for the product that they are selling or promoting, using attractive packaging and graphic designs for their product, using media as a source for the wider exposure of their product or service (Prasad, 2016). There are different industries or rather entities in which these marketing professionals work and are responsible for taking all types of marketing decisions in the company. A marketing professional is someone who has all the skill that is required to handle all sorts of marketing decisions in a company. There are various industries in which these marketing professionals take up all the responsibility for marketing. Some of them are mentioned below:
Work specialisation if defined properly is basically the division of the labour in any organisation. It is quite helpful for the manager of any organisation as it becomes easier for them to take up any complex task or work and break it down into smaller bits of work allotted to different individuals so that they can complete the work. It makes the complicated tasks easy to understand and complete (Fernandes, de Oliveira Lima et al. 2020). Work specialisation allows or makes every employee of the organisation to have a better analysis and be an expert on what they are doing. In particular if we talk about work specialisation it is observed that it turned out to be quite beneficial in the field of manufacturing. The work is divided among the workers step by step till the product is exported by the company and is ready to be sold. It is seen that most organisations have an overall structure of how the workflow will go thus every department has their own work that they have to deal with and people are selected according to their skills and abilities in those departments and are accordingly allotted the work. So basically this is where we see how work specialisation is beneficial. In the industry the concept of work has emerged with time as the company decides about the responsibility that each specific department has to carry which suits their work specialisation. Since this concept has developed a lot and has been adapted by almost all the organisations it has turned out to be quite beneficial for the organisation in a lot of aspects such as its helped in defining the skills of the employee and knowing their strengths (Bredeche, Montanier et al. 2017). The evolution of work specialisation also showed an upward growth for the organisation that adapted this concept. The organisation also witnessed betterment or rather improvement in the quality of the product and also showed excellent results. Since the past few years most organisations have observed how rapidly this concept has been adapted by all the organisations and how much it proved to be useful for almost every organisation (Romão and Nijkamp, 2019). With the evolution of work specialisation and the benefits of it in organisation, they also have some cons such as the person gets to master only one skill though they become an expert in it but they get restricted to just one field.
There are various reasons why specialisation has been adapted by the organisation. Some of the reason are pointed below:
Ben Yahia, K., Touiti, S. and Touzani, M., 2016. Cultural congruence and shocking buzz campaigns: contrasting the opinions of professionals and consumers. Journal of Marketing and Consumer Behaviour in Emerging Markets, (1 (3)), pp.20-33. [Retrieved on: 15.09.2020]
Bredeche, N., Montanier, J.M. and Carrignon, S., 2017, July. Benefits of proportionate selection in embodied evolution: a case study with behavioural specialization. In Proceedings of the Genetic and Evolutionary Computation Conference Companion (pp. 1683-1684). [Retrieved on: 15.09.2020]
Espinosa, G. and Rubenstein, M., 2018, May. Using hardware specialization and hierarchy to simplify robotic swarms. In 2018 IEEE International Conference on Robotics and Automation (ICRA) (pp. 7667-7673). IEEE. [Retrieved on: 15.09.2020]
Fernandes, R.A.M.L., de Oliveira Lima, J.T., da Silva, B.H., Sales, M.J.T. and de Orange, F.A., 2020. Development, implementation and evaluation of a management specialization course in oncology using blended learning. BMC Medical Education, 20(1), p.37. [Retrieved on: 15.09.2020]
Prasad, M., 2016. Marketing LIS Education through Departmental (DLIS) Blog: A Proposal to Build Relationships with Public and Professionals. DESIDOC Journal of Library & Information Technology, 36(3), pp.148-152. [Retrieved on: 15.09.2020]
Romão, J. and Nijkamp, P., 2019. Impacts of innovation, productivity and specialization on tourism competitiveness–a spatial econometric analysis on European regions. Current Issues in Tourism, 22(10), pp.1150-1169. [Retrieved on: 15.09.2020]
Uysal, G., 2017. Theory and Professionals: New Paradigm of HRM. Management, 5(5), pp.451-452. [Retrieved on: 15.09.2020]
Velissariou, E. and Gkougkoulitsas, T., 2019. Tourism marketing strategy, a case study for the City of Thessaloniki, including tourists and tourism professionals. E-review of Tourism Research, 16(6). [Retrieved on: 15.09.2020]
Zohir, H., 2020. The marketing of religious tourism: islamophobia hinders the efforts of professionals in the sector?. Journal of Tourism and Heritage Research, 3(3), pp.401-406. [Retrieved on: 15.09.2020]
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