Introduction and Research question.
Coherence and logic between sections of the outline.
Conclusion and findings.
Multinational companies are adopting sustainable practices for carrying out their business activities and operations. These companies are practising sustainability for the greater good. However, it is found that the strategies adopted by the MNC's are different in different countries. It is because the economic, political, environmental and social issues vary. The corporate responsibility of the companies in developing company is to reduce poverty, health care problems and enhance education whereas developed countries focus on how to decrease carbon emission, trade-related issues and so on (Pisani et al. 2017). It was identified in a study that the environmental conditions of the company were deteriorating in Asian countries instead of getting better. As a result, even business organizations were getting affected. To overcome this issue, the organization started incorporating corporate social responsibilities to improve both social and environmental condition (Martinez 2017). The entire research is based on CSR activities of MNC’s in developing countries. Independent variables of the research are what type of activities companies are taking to adopt sustainable practices and what is the current trend of economic development. Dependent variables of the research are the rate at which the MNC's are adopting sustainable practices and rate of economic development of the country. These research questions which will be answered in this research are as follows:
Employees feel privileged to work with a company that is inclined to CSR activities. Customers also prefer to purchase a product from those organizations that practice CSR. There are different types of CSR activities that a company can select (Manchanda 2017). These include environmental practices, ethical labour practice, philanthropy and volunteering.
According to Gupta and Vegelin (2016), sustainability is creating a long term impact on stakeholders of the organization. The sustainable practices aim to leave a positive impact in all the areas where the business is operated. The companies that fail to adopt the sustainable practices face a lot of issues these include inequality and injustice, climate change and environmental degradation. Sustainable business strategy has a positive impact on social, environmental and economic development.
Visvizi et al. (2018) states that the inclusive growth of the economy means that all the groups of the organization get an equal opportunity to play their part in the development process. The government also cannot overcome all the economic issues faced by the country. The marginalized groups and companies need to come forward and help in the economic growth and development.
The research methodology is a process of analyzing, identifying, selecting and processing of useful information (Johnston 2017). It helps in evaluating the overall credibility and reliability of the research. It describes how the data is collected and how it will be analyzed. Two types of data collection methods include primary and secondary data. Questionnaires, surveys and interviews are used to collect the primary data and whereas articles and scholarly journals are used for collecting secondary data (Johnston 2017). Secondary data collection method is used for this research. Two types of researches used for the study include qualitative and quantitative research. Qualitative research questions why and how whereas quantitative research critically evaluates the numerical data that is analyzed using mathematical formulas and statistical tools (Mohajan 2018). In this research since it is to find how the company shifted from CSR to sustainability practices and what role does the business entity plays on inclusive economic development. It is due to these research questions qualitative research with secondary data collection method will be conducted (Mohajan 2018). The reason for collecting secondary data collection is to do intensive research on the topics to get more depth, accuracy and completeness of the research.
The entire research will have a logical structure. The very first chapter of the thesis will be an introduction to the research. It will outline the entire thesis and will also let the reader know where he or she will find the argument. The next section of the thesis will be a literature review. It will outline the summary of the other researches and will also help in finding the research gap. The next chapter will be a research methodology (Honan and Bright 2016). It will describe how the research is conducted and how the data is collected for the analysis. The data collected in this section would be analyzed in the analysis and findings chapter. Based on the analysis there would be a recommendation and conclusion chapters respectively.
The data collected in the research will be analyzed with the help of thematic analysis. Themes will be generated and data would be analyzed based on the themes to retrieve the solutions to the research questions. Apart from this, ethical consideration would also be taken care of. The data collected from the secondary sources will contain plagiarisms. The integrity of the data will be maintained in the entire research (Quinlan et al. 2019). The due credibility of the authors would not be hidden at any part in the research. There is a limitation to the research that it will be based on only secondary data. No primary data will be collected to check whether the business is working with a sustainable view or not.
The possible outcomes of the study may be that the companies have to adopt sustainable practices for decreasing their environmental impact. The companies have changed their practices. They need to adopt practices that do not harm people and the planet at any time. It can be concluded from the possible findings that companies are becoming socially and environmentally responsible. They will adopt sustainable practices. Many organizations may find themselves turning into sustainable companies to reducing the waste generated by them, converting the entire energy source of the company into renewable resources, recycling the waste material which takes millions of years to decompose. At the same time, they may also be working to improve the conditions of the people by donating essential goods. These companies may also donate money for the education of the children. If these outcomes are generated then it could be proven that the MNC’s are indulging themselves into social and environmental activities that will help in economic development.
Honan, E. and Bright, D. 2016. Writing a thesis differently. International Journal of Qualitative Studies in Education, 29(5), pp.731-743.
Gupta, J. and Vegelin, C. 2016. Sustainable development goals and inclusive development. International Environmental Agreements: Politics, Law and Economics, 16(3), pp.433-448.
Johnston, M. P. 2017. Secondary data analysis: A method of which the time has come. Qualitative and Quantitative Methods in Libraries, 3(3), 619-626.
Manchanda, P. 2017. Corporate social responsibility: inventiveness by various enterprises. JIMS8M: The Journal of Indian Management & Strategy, 22(3), 4-11.
Martinez, F. 2017. Toward inclusive economic, social and environmental progress in Asia: An introduction. In The Role of Corporate Sustainability in Asian Development, pp. 1-9. Cham: Springer.
Mohajan, H. K. 2018. Qualitative research methodology in social sciences and related subjects. Journal of Economic Development, Environment and People, 7(1), 23-48.
Pisani, N., Kourula, A., Kolk, A., and Meijer, R. 2017. How global is international CSR research? Insights and recommendations from a systematic review. Journal of World Business, 52(5), 591-614.
Quinlan, C., Babin, B., Carr, J., & Griffin, M. 2019. Business research methods. South-Western Cengage.
Rezaee, Z. 2017. Corporate sustainability: Theoretical and integrated strategic imperative and pragmatic approach. The Journal of Business Inquiry, 16 (1) pp 1-28.
Visvizi, A., Lytras, M. D., Damiani, E., and Mathkour, H. 2018. Policymaking for smart cities: Innovation and socially inclusive economic growth for sustainability. Journal of Science and Technology Policy Management. 9 (2,) pp. 126-133.
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