Business Development in the Events Industry Any new venture is a complex process as it includes a lot of risks and challenges one has to face to make it successful. A lot of research questions are still incomplete in the field of entrepreneurship (Low& MacMillan, 1998, Aldrich, 2012). It is the time wherein all the entrepreneurs identify and discover all the ideas which he can apply within the business before opening any new venture (Korun…
Macro Environment Assessments - Short Report Executive summary The report is based on understanding about the elements that form macro as well as micro environment and appreciating the impacts of environment on marketing activities. This report is for emphasizing the ways through which companies can become proactive rather than reactive while responding towards environmental trends. This study helps in knowing the strength, weakness, oppo…
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