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Strategy Information Technology

Table of Contents

Introduction.

Current IT strategic goals.

Competitive advantage.

Porter’s model analysis and IT governance.

Strategic alignment model

Enterprise architecture.

Quality of IT services.

Software development lifecycle method.

IT strategy with existing business strategy.

Changes that impact IT system..

Impact of current Pandemic.

Key initiatives.

Conclusion.

References.

Introduction to Verizon Communication Inc.

Verizon Communication Inc. is one of the most recognised and trusted international telecommunication company. The organisation is a multinational integrated telecommunication firm that provides wireline voice and data services, wire services, internet services and published directory information (Barry, 2018). This also provides the network services for the federal government that includes business phone lines, communication equipment performance, payphones and data services. The organisation has been the centre of communication revolution and considered as one of the largest communication technology companies in the world. The organisation always keeps up the strategies with the current trends and technologies that aid the organisation to attain all the defined goals of the organisation. The organisation was formed in the year 2000 with the merger of Bell Atlantic and GTE.

The organisation is becoming one of the world’s leading communication companies. The organisation delivered unparalleled national scale in landline and wireless networks and provide a significant global presence. The organisation provides various benefits of communication such as high-speed data internet access wireless and delivers services to the millions of customers in the world. The organisation has changed various strategies to deliver the best services to the customer and the study focuses on those strategies adopted by the organisation. The schedule highlights the summary of current certificate goes of the organisation and provide a summary of Internet and information technology that is used to deliver a sustainable competitive advantage to the organisation. This study also demonstrates Porter’s model analysis, IT governance of the organisation as well as the strategic alignment model (Elliott, 2017). Organisation also works on different software and this study will demonstrate the development lifecycle method which is used by the organisation. The study also demonstrates the keystone initiative to improve the resilience of the organisation that indicates the cost and time problems involved in implementing the changes.

Current IT Strategic Goals

The vision of the organisation is to be the best telecommunication company in the world and to inspire tomorrow’s creator to use technology to build a brighter future for them and the world. The organisation wants to inspire tomorrow makers so that the benefits of IT sector analysis and also deliver to the other people in the world. The organisation wants to deliver the best services to the customer by making innovative products and innovative services to the customers. Organisation vision is to deliver digital services to the customer that makes their improvised lifestyle possible (Shanmugam et al., 2019). The organisation wants to be the best in the world and this is done by adopting all the new technologies and innovation in the products that they deliver to the customer. As the organisation is working in the wireless communication which is a very different mode of communication that needs changes by time as per the trends in the market that organisation always upgraded the strategies to deliver best services to the customers. The current strategic goals of the organisation id towards planning strategy for value and profitability growth in 2019 and beyond that the organisation wants to expand its network leadership in the 5G era.

Competitive Advantage

The organisation is delivering the services in the field of IT industry that is internet and information technology that is the key part of the organisation. The internet and information technology are used to deliver a sustainable competitive advantage and create an economic value to the organisation. The organisation is working for a very long time and therefore the experience gained by the members of the organisation helps to create innovative products and innovative services for the customers (Brezina & Smith, 2018). The organisation wants to launch the 5G ultra-wideband network in more than 30 cities of US. The organisation has launched a 5G Ultra-wideband network which is very beneficial and very attractive among the customers. 5G will begin to scale next year and expected to contribute more meaningful growth in 2021 for the organization. This is the competitive advantage of the organisation that enables the organisation to accomplish all the defined goals of the organisation (Draznin, Kotecha & Ner, 2017). Apart from this, the organisation has strong leadership capabilities which articulate the company strategic properties and reinforce its mission to deliver the best services to the customers and continue to value its stakeholder.

Porter’s Model Analysis and IT Governance

The porter’s model analysis of Verizon depicts that the organisation strongest horizontal threat is from the industry competition and the substitutes. The strongest vertical threat emerges from the bargaining power of the buyers. However, the organisation faces a threat from the new entries in the industry and the bargaining power of suppliers. The organisation is highly dedicated to the IT governance of the organisation as the organisation which stands on the highest standards of the IT governance. The organisation has a diverse workplace which led the organisation to perform better and deliver the best services to the customer (Lau & Li, 2017). According to the organisation, good governance starts with the independent and effective leaders that achieve sustainable stakeholder value. As per the directors of the organisation, the diverse set of point’s expertise is the best position towards the management team of the organization. The porter’s model analysis and the IT governance of the organisation committed to the success of the organisation and there are has been knowing as a significant threat to the organisation from the new entries. IT governance is committed to the employees of the organisation. This helps the organisation to accomplish all the defined goals of the organisation.

Strategic Alignment Model

Strategic alignment between the business and IT occurs when IT is used dramatically to create and exploit a business opportunity. These efforts translate to competitiveness and brand value. The organisation competitive advantage is that it relatively has higher service quality which embraces the brand image (Doughty & Berkobin, 2017). The other strategic approaches help the organisation to grow in the business and deliver the best services to the customer. The organisation strategies align with the generic competitive strategy for growing expanding the business and addressing the challenges in the information and communication services market. The generic strategy of the organisation is differentiation. The organisation always works on differentiation and uniqueness in their product that not only fulfil the needs and demand of the customer for the present stage but also for the long-term services. The organisation has different intensive growth strategies that develop in the capitalisation of the products and support in the uniqueness all the products (West, Woods, Warner & Donald, 2020). The organisation does not take comparative advantage based on the price however the organisation wants to deliver the services at the affordable prices. The organisation wants to invest in those customers that can pay for something innovative and unique. The organisation wirelesses services are highly-priced as compared to which other competitors.

Enterprise Architecture

The organisation has designed a lean business framework and train stable agile team to provide direction for transformation. The organisation delivered a market-responsive architecture that it depends on telemetry driven microservices to compose. The framework made it possible to deliver and design products that are responsive to immediate marketing trends. In terms of enterprise, architect organisation delivers the best services to the customers by making different strategies and products. The organisation enterprise architecture designs a lean framework with a team of 30 people (Archer, Stewart & Patel, 2019). The main motive of this framework is to enable working collaboratively among business excellence product manager, developers, testers, vendors and other participating stakeholders to identify performance and capabilities. This framework increases the productivity and velocity of work. The organisation now easily manages the management of the organisation and delivers the best services to the customers. Due to this framework, overall design time for a new product is decreased to 65% as the organisation delivers the products within a minimum amount of time. The organisation always focuses on Innovation and uniqueness in their products that it always takes a large time to develop a product and design it with the most accuracy. Therefore, this enterprise architecture framework organisation to manufacture the product and design it in a minimum amount of time.

Quality of IT Services

The organisation delivers the best services to the customers due to the product that the organisation delivers to the customers. The organisation delivers innovative and masterpiece services that not only eradicate the challenges faced by the customers in terms of internet and telecommunication. The organisation always adopts innovative approaches that aid the organisation to produce innovative products that eradicate the challenges faced by the customers. The quality of IT services that the organisation delivers to his customer is commendable (Schoemaker, 2019). The organisation is now coming with a 5G network that delivers the best services with many more benefits to the customers. At present, the 5G network is available on some cities of but after some time these services will apply to the customers of the organisation. This is very important for every organisation to keep up their strategies and services as per the needs and requirement of the customers and then deliver the product that can eradicate the challenges faced by them. However, the organisation is working on other different projects of it that enhance the organisation performance and increase productivity.

Software Development Lifecycle Method

The software development life cycle method is one of the processes that is used by the software industry to design, develop and test the high quality of software. The organisation adopted this model to produce high quality of software that fulfil the needs and demands of the customers. Software development life cycle used by the organisation is the Agile Model (Jung, Kim, Kang & Kim, 2018). The agile model quickly delivers a working product and is considered as a very realistic approach by the organisation. This model has the organisation to exercise on the interaction between the customer’s, developers, testers and all the stakeholders throughout the completion of the project. This model sometimes is challenging when the directions given by the customers are unclear to the organisation. However, the organisation always focuses on providing innovative and unique products to the customer that fills the requirement and needs of them. Therefore, this model just helps the organisation to know the proper needs of the customer so that they can implement those it in their products that may add more benefits to the customer (Madrigal, Persky & Forst, 2016). This software development cycle is very effective and important for the organisation to make the changes that are relevant and needed by the customer of the organisation.

IT Strategy with Existing Business Strategy

The IT strategy of the organisation and the generic strategy combined to deliver the services to the customer. The strategy of the organisation at present is to deliver the services to the customer that will change everything in the market. As the 5G network handling the data with more effectiveness and lower the cost to operate the data handling system. The business strategy of the organisation delivers the best quality of products with uniqueness and innovative. The organisation always delivers innovative and different products in front of customers that they cannot even imagine. Therefore, the business strategy and the strategic combined to give an effective product to the customers. The IT strategy of the organisation is to deliver the 5G services to the customers and the business strategies to give the innovative product. The organization leads to align the IT strategy with the existing business strategy to deliver the product that fulfils the needs and demand of the customers but also maintain the legacy of the organisation. The organisation needs to balance between the IT Strategies and the business strategy of the organisation

Changes that Impact IT System

Various changes in the organisation impact the productivity of the organisation but the changes in the IT system will need to have different outcomes and consequences for the organisation. It has been noticed that the IT system should be very secured and protected. The organisation needs to take crucial steps when things change in the IT system of the organisation. The IT system keeps up changing and organisation leads to keep up with the times and technology exists in the market. For example, the organisation is to make its security system more enhanced because the cybercrime is increasing day by day. The other factor that impacts the IT system is the emerging technologies in the IT sector. And Organisation needs to adopt that technology to enhance the performance of the organisation and also to improve customer services. However, it is a fact that in a system the changes will be constant and the organisation needs to consider the changes and strategies to withstand those changes. The services of the organisation should be reliable stable and predictable. The organisation desire to change it will persist throughout the life cycle.

Impact of Current Pandemic

The Covid-19 pandemic is global stress that is testing all the businesses around the world. This impacts the organisation financial, operational and commercial state of the organisation. The current pandemic changes the working of the organisation and it highly impacts the small start-ups as well as the companies which are pursuing their services from a very long time. It is not only a drastic change for the organisations to manage their work and manage the working of the organisation (Kamal, Zahoor, Ali, Babar & Maqsoom, 2019). However, this changes the lifestyle of many individuals because many organisations are not able to pay wages to the employee and this has been the most difficult time for the individuals. However, this organisation manages to deliver the services at a good level. Work from home is the only way to perceive the work and manage the working of the organisation. However, it becomes very difficult to work from home but this is the only option for the organisation to manage working and deliver the services to the customers. Due to work from home, the security system of the organisation is highly impacted because the exchange of password and the access to the systems is increasing and a greater number of people get involved in the security system.

It is very difficult for the organisation to manage its data because everyone has to access their system at home therefore the exchange of information is increased which may impact the organisation. However, the biggest advantage for the IT sector is that all the work can be managed from home, therefore, the organisation has adopted this step to managing work from home and all the employees are supporting this approach. This pandemic highly impact on the financial status of the organisation as many operations and many projects are stuck at one place and it won’t be started due to limited communication and teamwork which will only possible at the workplace (Colim, Costa, Cardoso, Arezes & Silva, 2019). However, this organisation manages the working and provides the telecommunication services to the customers. The organisation is the base of the network therefore the importance of organisation is increasing in the pandemic because the mode of communication is only through the internet services. The pandemic also affects the operations and each department of the organisation. All the offices are shut down and work from home is the only source to manage the work of the organisation.

Key Initiatives

Due to this pandemic, it is very difficult for the organisation to manage the work from home but this is the only source that organisation need to take crucial steps to deliver services. The organisation needs to make a team that can see the gaps and identify the challenges faced by the employees while doing work from home. These will take two weeks to identify the gaps that will impact the productivity of the employees. The other initiated organisation undertakes to provide the reimbursement of internet employees so that they can manage the work from home situation. This initiative takes three weeks to complete the process and see how many employees need reimbursement of internet. Apart from this organisation can manage to start the work in the workplace by taking 50% of the employees and following all the rules and regulation that should be adhered in combating with covid19 (Colim, Costa, Cardoso, Arezes & Silva, 2019). The organisation should take all the precautions that help to prevent the spread of Covid-19 in the organisation by providing all the essential things such as mask sanitizer and PPE kits to the employees. Apart from this organisation is also give proper wages to the employees as from this pandemic all are suffering and the organisation should support their employees at this point.

Conclusion on Verizon Telecommunication Company Report

It is concluded from the study that Verizon Communication Inc. is one of the most recognised and trusted international telecommunication company. The vision of the organisation is to be the best telecommunication company in the world and to inspire tomorrow's creator to use technology to build a brighter future for them and the world. The organisation wants to inspire tomorrow makers so that the benefits of IT sector analysis and also deliver to the other people in the world. The organisation is working for a very long time and therefore the experience gained by the members of the organisation helps to create innovative products and innovative services for the customers. The organisation wants to launch the 5G ultra-wideband network in more than 30 cities of US. Various changes in the organisation impact the productivity of the organisation but the changes in the IT system will need to have different outcomes and consequences for the organisation.

It has been noticed that the IT system should be very secured and protected. The organisation strongest horizontal threat is from the industry competition and the substitutes. The strongest vertical threat emerges from the bargaining power of the buyers. However, the organisation faces a threat from the new entries in the industry and the bargaining power of suppliers. The current pandemic changes the working of the organisation and it highly impacts the small start-ups as well as the companies which are pursuing their services from a very long time. It is not only a drastic change for the organisations to manage their work and manage the working of the organisation.

References for Verizon Telecommunication Company Report

Archer, S. T., Stewart, R., & Patel, V. B. (2019). U.S. Patent No. 10,463,969. Washington, DC: U.S. Patent and Trademark Office.

Barry, M. (2018). Verizon Wireless Communications: A Financial Analysis.

Brezina, M., & Smith, A. (2018). U.S. Patent No. 9,954,963. Washington, DC: U.S. Patent and Trademark Office.

Colim, A., Costa, S., Cardoso, A., Arezes, P., & Silva, C. (2019, July). Robots and Human Interaction in a Furniture Manufacturing Industry-Risk Assessment. In International Conference on Applied Human Factors and Ergonomics (pp. 81-90). Springer, Cham.

Doughty, J., & Berkobin, E. (2017). U.S. Patent No. 9,558,598. Washington, DC: U.S. Patent and Trademark Office.

Draznin, S., Kotecha, L. R., & Ner, H. S. (2017). U.S. Patent No. 9,838,481. Washington, DC: U.S. Patent and Trademark Office.

Elliott, B. (2017). U.S. Patent No. 9,792,735. Washington, DC: U.S. Patent and Trademark Office.

Jung, S., Kim, J. H., Kang, K. H., & Kim, B. (2018). Internationalization and corporate social responsibility in the restaurant industry: Risk perspective. Journal of Sustainable Tourism26(7), 1105-1123.

Kamal, A., Zahoor, H., Ali, B., Babar, S., & Maqsoom, A. (2019). Influence of Risk Factors on Project's Objectives in the Construction Industry of Pakistan. Journal of Construction Engineering and Management.

Lau, P., & Li, M. (2017). U.S. Patent No. 9,692,793. Washington, DC: U.S. Patent and Trademark Office.

Madrigal, J., Persky, V., & Forst, L. (2016). O33-6 Understanding risky health behaviours in Illinois workers: findings from the 2013 behavioural risk factor surveillance system (BRFSS) using the industry and occupation module.

Penela, D., & Serrasqueiro, R. M. (2019). Identification of risk factors in the hospitality industry: Evidence from risk factor disclosure. Tourism Management Perspectives32, 100578.

Schoemaker, P. J. (2019). Managing Systemic Industry Risk. The Future of Risk Management, 149.

Shanmugam, S., Sivaganesh, S., Sengottaiyan, M., Kaur, M., Ali, M. S., & Virkkula, P. (2019). U.S. Patent No. 10,462,209. Washington, DC: U.S. Patent and Trademark Office.

West, R., Woods, C. G., Warner, A. B., & Donald, L. E. (2020). U.S. Patent No. 10,630,616. Washington, DC: U.S. Patent and Trademark Office.

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