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Visual communication can be defined as the transmission of ideas and information by using symbols, images, and graphical representation to effectively and efficiently create meaning out of it towards the audience is targeted to (Yang and Hsu, 2017). Concerning such fact, designing a visual communication requires visual arts and technology to interact ideas and concepts with the audience that involves several principles and factors to successfully create the design (Yang and Hsu, 2017). In order to analyse the principles, design elements, and communication techniques of the visual communication design items, it is essential to understand the effectiveness in solving a problem. There are many instances present that signify how visual communication design helps interact with the audience effectively to create a clear and concise understanding of the facts which were not understood both by verbal or written communication techniques (Ping, 2019). Thus, this report will analyse the principles, elements of design, and techniques of communication of the visual communication design effectively to provide a substantial understanding of the factors involved.
Concerning the visual communication design of a poster, the following principles are analysed:
Analysis of the principles of visual communication design of a website involves:
Visual communication design of a logo:
Logos of organizations play a key role in the impressive outline of visual communication and design of the information that is created in a simple way for the audience to swiftly and easily comprehend information without the use of excessive written text (Hsun and Jie, 2020). The principles of visual communication design in context to the logo are as follows:
Visual communication design of a publication includes:
Alike poster, the front page or the cover page of a magazine plays a crucial role in determining the capability of design in fetching viewers and public attention rapidly (Lin et al., 2020). The principles, design elements, and communication techniques used to ensure its effectiveness.
This is to conclude that visual communication plays a key role in determining the effectiveness of an organization's communication techniques. There are several factors associated with the visual communication design process. It effectively helps to solve a problem by portraying a clear and concise message in the form of graphical representation that helps to understand the message more profoundly and precisely. Thus, it has been understood that designers of such communication items approach strategically to problem-solving and materialize designs in such a way that it transforms to be the best fit solution.
Amazon.com. (2020). Home page [Image]. Retrieved from https://www.amazon.com.au/.
Entrepreneur. (2020). Entrepreneur: How to succeed in 2020 [Image]. Retrieved https://www.entrepreneur.com/ap.
Hsun, W., & Jie, G. (2020). Systematic creation of a city’s visual communication: logo design based on the phoenix flower in Tainan City, Taiwan. Visual Communication, 147035722091743. https://doi.org/10.1177/1470357220917438
JoBlo Media Inc. (2010). Iron Man 2 Poster (#13 of 15) [Image]. Retrieved 4 September 2020, from https://www.joblo.com/movie-posters/2010/iron-man-2/image-21287.
Lin, P., Huang, J., Lin, R., & Yeh, M. (2020). An Exploration of the Development of Visual Design in Taiwan - A Case Study of the Cover Design of Industrial Design Magazine. Cross-Cultural Design. User Experience Of Products, Services, And Intelligent Environments, 356-366. https://doi.org/10.1007/978-3-030-49788-0_26
Ping, C. (2019). A Visual Communication Design Method for E-Commerce Websites. 2019 International Conference On Smart Grid And Electrical Automation (ICSGEA). https://doi.org/10.1109/icsgea.2019.00127
Yang, C., & Hsu, T. (2017). New Perspective on Visual Communication Design Education: An Empirical Study of Applying Narrative Theory to Graphic Design Courses. International Journal Of Higher Education, 6(2), 188. https://doi.org/10.5430/ijhe.v6n2p188
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