The business strategy of Vodafone's idea limited revolved around faster integration; shorten tariff strategy and support the balance sheet. The business strategy of Vodafone is about focusing on investing in profitable areas to reduce the number of cost plans and sustain a minimum low-value recharge for users. In addition in terms of IT, the focus is on big data analytics to improve ARPU (average revenue per user) (Kittilaksanawong and Kandaswamy 2018). The company is using big data to make effective decisions about business and strategy. Also, this technology is used by the company to manage and reduce energy usage by a better understanding of the management of network equipment. Furthermore, the company has introduced 4G volte to offer enhanced voice experience to its 4G subscribers and for better capacity management. The pricing plans on both brands for prepaid and post-paid offerings have been harmonized to capture large market share. The strong association with customers and global know-how of the Vodafone idea group provides a strong platform for future growth in this segment (Panigrahi 2019).
Kittilaksanawong, W. and Kandaswamy, S., 2018. Vodafone-Idea merger: emergence of a telecom giant amidst predatory price wars. The CASE Journal.
Panigrahi, C.M.A., 2019. A Post-Merger Analysis of Vodafone-Idea Ltd. Paper Presented and Published at two day national confbrence on* over the horizon: introspecting the sblf in flux" on, pp.15-16.
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