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Food and Nutrition Across the Lifecycle

Table of Contents

1.... Critical Essay.

Introduction.

Summary.

Critical evaluation.

Conclusion.

2.... Matrix table.

3.... Media bite.

Reference list

Introduction to The Beauty Chef’s Collagen Inner Beauty Boost

 Collagen has its active position in the management of body fitness and regeneration as it helps in skeleton strengthening, thrombus formation, functioning of internal organs, hair regeneration, skin tightness and elasticity along with teeth and nail care and many more. Collagen inner beauty boost is a most well-known product of The Beauty Chef, which acts as a potential collagen supplement to the human body. The purpose of this study is to critically analyse this product and its acceptance in the market.

Summary of The Beauty Chef’s Collagen Inner Beauty Boost

In this section, the product, that is, Collagen inner beauty boost should be introduced. As per the official website, the product has been designed to initiate and amplify collagen production in the body and the product is suitable for the vegan community (Thebeautychef, 2020). The major concern is to prevent premature aging and provide a potential care for skin, nails and hair of the consumer. The major ingredients of Collagen inner beauty boost includes extracts (bio-fermented) blue berry, goji berry, pomegranate, grape seed papaya leaf and fruit extract, along with different lactobacillus species like l. Plantarum, l. Fermentum, l. Acidophilus and more. As per the idea of Seseogullari-Dirihan et al., (2015, 944), fermented berry extract helps in the development of collagen in the human body. This idea has effectively been utilised in this product. This product is fortified with vitamin C, Zinc and the price of a 500 ml bottle is about 42 dollars (thebeautychef, 2020).

Critical Evaluation of The Beauty Chef’s Collagen Inner Beauty Boost

Collagen inner beauty boost has earned fame in the market and The Beauty Chef has claimed the same. As per the official website of the company, Collagen inner beauty boost is the best seller product of the house and has got 323 positive and appreciative reviews from the users (Thebeautychef, 2020). Moreover, a large number of people have used the same as it has been prescribed by the health practitioners and nutritionists. Hence, from this angle, it can be analysed that the product is at the matured stage of the product life cycle. As per the viewpoint of Tao et al., (2016, 36), the product life cycle has multiple stages which includes, introduction, growth, maturity and decline as well and this is the main reason for which a new strategy for product renewal should be planned to prevent the product from moving on to the declining phase.

The Key factor of the promotion was to provide a good collagen supplement for the vegans and vegetarians. As per the idea of Subhan et al., (2015, 47035), non-vegetarian food is always considered as a potent source of collagen and this is the major cause for which vegans and vegetarians with improper dietary habits have a deficiency in regeneration of collagen in the body. This factor has been targeted by this product in the time of marketing of the same and advertisement has also been placed by highlighting the vegan source of collagen producing agent. The major health claim of the product is that it helps in the prevention of premature aging and supports the care of especially skin, nails and hair of the consumer. As per the viewpoint of Luchs et al., (2016, 332), in the product description, it is highly needed to express the benefit of the product transparently.

The same concept has been followed by this company. Hence, from this angle, it can be analysed that this company has handled the marketing aspect quite efficiently. Ghandour (2015, 218) has stated that, in the age of digitalisation online selling and e-commerce has been widely accepted by the consumer around the globe. The same factor has been utilised by The Beauty Chef as Collagen inner beauty boost is sold in the official website of the company and also in the other e-commerce platforms like Sephora. In the official websites of healthy eating, it has been prioritised to consume fruit and fruit juices and also animal proteins like fish, meat and milk as well (eatforhealth, 2017). However, the vegans are not in the practice of taking non-veg foods. Hence, this product made out of berry and grain extract will help the vegan community to generate collagen in the body.

Conclusion on The Beauty Chef’s Collagen Inner Beauty Boost

Body fitness is one of the most desirable factors for each and every person and nutrition has its role behind keeping individual feet active and collagen plays a major role in it. Collagen inner beauty boost is quite effective in initiating collagen production in the body especially for the vegan and vegetarian population as they are abstinent from taking a non-veg diet. The Beauty Chef company has managed the marketing aspect most efficiently which has helped to position the product among the consumers with success.

1. Matrix Table

Citation

Obtained from

Strength

weakness

Subhan, F., Ikram, M., Shehzad, A. and Ghafoor, A. 2015. “Marine collagen: an emerging player in biomedical applications.” Journal of food science and technology, 52(8): 4703-4707. doi: 10.1007/s13197-014-1652-8

Google scholar

Focused on non-veg food source of collagen

Have not focused for vegan food source for collagen

Luchs, M.G., Swan, K.S. and Creusen, M.E. 2016. “Perspective: A review of marketing research on product design with directions for future research.” Journal of Product Innovation Management, 33(3): 320-341. DOI: 10.1111/jpim.12276

Google scholar

High focus product designing

Less focus over product layout

Ghandour, A. 2015. “Ecommerce website value model for SMEs.” International Journal of Electronic Commerce Studies, 6(2): 203-222. doi: 10.7903/ijecs.1403

Google scholar

Focused the favourable role of e-commerce in business

Have not stated about social media business.

Lepropre, S., Kautbally, S., Octave, M., Ginion, A., Onselaer, M.B., Steinberg, G.R., Kemp, B.E., Hego, A., Wéra, O., Brouns, S. and Swieringa, F. 2018. “AMPK-ACC signaling modulates platelet phospholipids and potentiates thrombus formation.” Blood, The Journal of the American Society of Hematology, 132(11): 1180-1192. doi: 10.1182/blood-2018-02-831503

Google scholar

Focused on thrombus production by collagen

Has not included the process of medicine preparation for collagen generation

Mahdy, M.A., Lei, H.Y., Wakamatsu, J.I., Hosaka, Y.Z. and Nishimura, T. 2015. “Comparative study of muscle regeneration following cardiotoxin and glycerol injury.” Annals of Anatomy-Anatomischer Anzeiger, 202 (12): 18-27. https://doi.org/10.1016/j.aanat.2015.07.002

Google scholar

Identified role of collagen in muscle regeneration

Has not focused on the food source for collagen supply.

Table 1: Matrix table

2. Media Bite

The promise of Collagen inner beauty boost is that it helps in the generation of collagen in the body for the vegan population and the main target of this product is to fortify the beauty of the user. However, as per the idea of Lepropre et al., (2018, 1187), collagen has its role over ligament and skeletal muscle function and regeneration of thrombus which helps to prevent the decay of blood vessels. Additionally, collagen has its role in the development of strong and tendinous muscle which provides added support to the body (Mahdy et al., 2015, 22). These factors have not been provided in the description of the product. Moreover, the aspect of social media marketing has not been explored.

Hence, it can be recommended that the product description for Collagen inner beauty boost should be reconstructed and the fact of physical fitness is needed to be highlighted which may help to attract more customers. Additionally, promotion of the product in the social media like Youtube or facebook should be done to get better response from the customers.

Reference List for The Beauty Chef’s Collagen Inner Beauty Boost

eatforhealth. 2017. Australian Guide to Healthy Eating. https://www.eatforhealth.gov.au/guidelines/australian-guide-healthy-eating

Ghandour, A. 2015. “Ecommerce website value model for SMEs.” International Journal of Electronic Commerce Studies, 6(2): 203-222. doi: 10.7903/ijecs.1403

Lepropre, S., Kautbally, S., Octave, M., Ginion, A., Onselaer, M.B., Steinberg, G.R., Kemp, B.E., Hego, A., Wéra, O., Brouns, S. and Swieringa, F. 2018. “AMPK-ACC signaling modulates platelet phospholipids and potentiates thrombus formation.” Blood, The Journal of the American Society of Hematology, 132(11): 1180-1192. doi: 10.1182/blood-2018-02-831503

Luchs, M.G., Swan, K.S. and Creusen, M.E. 2016. “Perspective: A review of marketing research on product design with directions for future research.” Journal of Product Innovation Management, 33(3): 320-341. DOI: 10.1111/jpim.12276

Mahdy, M.A., Lei, H.Y., Wakamatsu, J.I., Hosaka, Y.Z. and Nishimura, T. 2015. “Comparative study of muscle regeneration following cardiotoxin and glycerol injury.” Annals of Anatomy-Anatomischer Anzeiger, 202 (12): 18-27. https://doi.org/10.1016/j.aanat.2015.07.002

Seseogullari-Dirihan, R., Mutluay, M.M., Vallittu, P., Pashley, D.H. and Tezvergil-Mutluay, A. 2015. “Effect of pretreatment with collagen crosslinkers on dentin protease activity.” Dental Materials, 31(8): 941-947. doi: 10.1016/j.dental.2015.05.002

Subhan, F., Ikram, M., Shehzad, A. and Ghafoor, A. 2015. “Marine collagen: an emerging player in biomedical applications.” Journal of food science and technology, 52(8): 4703-4707. doi: 10.1007/s13197-014-1652-8

Tao, F., Wang, Y., Zuo, Y., Yang, H. and Zhang, M. 2016. “Internet of Things in product life-cycle energy management.” Journal of Industrial Information Integration, 1 (4): 26-39. https://doi.org/10.1016/j.jii.2016.03.001

thebeautychef. 2020. COLLAGEN Inner Beauty Boost. https://thebeautychef.com/products/collagen-inner-beauty-boost

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