Withonseed Project Problems

Background of Xpand Foundation Analysis

The Xpand Foundation is known to be a social organization that is dedicated towards an integrated community that gives importance to the significant means of living and contentment in case of every person. The concerned organization provides develops and provides assistance to a domestically regulated organization that motivates social integration of the underprivileged individuals to take part in different social and economical activities in terms of creating an environmental-friendly future.

Research Aim

The aim of this research is to determine a problem that has been experienced in the Xpand Foundation’s Withonseed Project. In this context different themes would be analyzed from the external environment to determine the marketing issue faced by the concerned organization.

Marketing Problem

The marketing issue that will be analyzed in the due course of this report is the lack of awareness of the carbon market on the part of the Xpand Foundation’s Withonseed Project.

Personal Pre-conceived Bias

From prior research it has been determined that existing farmers, who are a part of the concerned project is critically aware of the destructions that is caused by the erosion of soil, damage of crops and the decreasing access to water. However, there is a need to educate these farmers to prepare enhanced strategies for managing the lands.

PESTLE Analysis- Withonseed Project

Political- The Xpand Foundation works with an objective of providing treating all their employees in a fair manner irrespective of the caste to which they belong. All the employees are treated with due amount of respect on the part of the organization. Moreover, it authorizes both the women and children by contributing towards enhancing the income of their families, enabling the education of children and also offering job opportunities to their families (Simões, 2020).
Economical- The Xpand Foundation works with an objective of developing a significant system of job opportunities and thereby contribute towards developing the economic potential of the underprivileged section of the society. The underprivileged section of the society consists of the old-age population, women, children, deprived, jobless people along with those who has been overridden to gain control over their life.
Social- The Xpand Foundation acknowledges the significance of the rights of a human being and contributes in the direction of developing a public as well as democracy-oriented society. The concerned organization promotes the development of international collaborations by means of exercising regulation of their socially-oriented organization.
Technological- From the point of view of technology, the concerned organization have provided rights to it people to be able to approach various kinds of community-oriented provisions, including those sources of information which are available online. Moreover, no form of biasness exists on the basis of the earning, place and potential of its people (Simões, 2020).
Legal- From the legal point of view the Ho Musan Ida had obtained the globally accepted forestry module as per the Gold Standard Foundation in the year 2016 along with the required auditing of their performance in both the year 2017 and 2019.
Environmental- The concerned organization makes use of the sustainable development initiatives through the appropriate level of consumption of the natural resources across the world (Simões, 2020). Moreover, it is also concerned with the task of refilling the things which they tend to use and what they are willing to use.

Secondary Research

Articles/Insights	Time	Finance	Talent	Skills
Linking the Carbon Market Keohane, N., Petsonk, A. and Hanafi, A., 2017	X		X	X
Carbon Footprint introduction Malmodin, J. and Lundén, D., 2018		X	X	X
Consumers Behaviour Huddart Kennedy, E., Krahn, H. and Krogman, N.T., 2015	X
Complete perspective for reducing carbon dioxide emission Meylan, F.D., Moreau, V. and Erkman, S., 2015	X	X
Increasing the participation of the farmers Kragt, M.E., Dumbrell, N.P. and Blackmore, L., 2017		X	X	X
Creating way for low carbon providence Moreno, R., Street, A., Arroyo, J.M. and Mancarella, P., 2017	X
voluntary carbon project report Hamrick, K., Goldstein, A., Peters-Stanley, M. and Gonzalez, G., 2015.	X	X	X
Carbon release business system report Stiglitz, J.E., Stern, N., Duan, M., Edenhofer, O., Giraud, G., Heal, G.M., la Rovere, E.L., Morris, A., Moyer, E., Pangestu, M. and Shukla, P.R., 2017		X
Environmental Pollution	X
Total	6	5	4	3

Linking the Carbon Market- Through relevant research it has been determined that the carbon market is extensively governed and is different in terms of its objectives, framework, execution as well as norms and principles all over the world (Keohane et al. 2017). Hence, in this context it is important for the Xpand Foundation to create a perspective that will be able to connect these components, moreover they should be able to create a link with the diversified as well as the contrasting market of carbon. Furthermore, the connection should not be made by means of making them equal, instead they should be made by identifying the gap between them and allocating a value to them. This is significant in terms of planning an affordable price of carbon over different countries in this world. This in turn will help in increasing the knowledge about the carbon market of the organization.
Introduction of the Carbon Footprint- The concerned organization should take an initiative to introduce the concept of Carbon Footprint on the part of their commodities. This will make them aware that which part of the stages in the product life cycle of the company will pose a serious threat in case of the emission of the green house gases, like that of the carbon dioxide. Having appropriate knowledge in this context (Malmodin et al. 2018), will enable the organization to prepare their strategies accordingly according to the requirements of the carbon market.
Customers behaviour towards Carbon-labelled products- It has also been determined that the Xpand Foundation should take an initiative to determine the attitude of their customers in terms of products tagged with carbon foot-print (Huddart et al. 2015). Moreover, it also clear that those customers who shows positive attitude towards carbon footprint tagged product are depicted to be environment friendly and this can be used as significant marketing technique for the concerned organization.
Complete perspective for reducing carbon dioxide emission- In this context, it has been determined that different nation-based and global initiatives have been taken to minimize the emission rate of carbon-dioxide but they failed in their efforts (Meylan et al. 2015). Hence, it is significant for the Xpand Foundation to have proper knowledge on developing environment-friendly strategies and contribute towards offering sustainable service to the market.
Increasing the participation of the farmers- In this context it has been determined that in order to improve the engagement of the farmers, it is important to educate the farmers in terms of understanding the importance of managing the emission of the green house gas, which is where the concerned organization is required to improve (Kragt et al. 2017).
Creating way for low carbon providence- As per the SMART 2020 report, it has been determined that scientists and law makers has an objective of reducing the green house gas emission rate by minimum 20% by the year 2020 to pave for an effective economy (Moreno et al. 2017).
As per the voluntary carbon project it has been determined that there are 87 projects that has considered transforming their agricultural activities with an attempt to minimize the emission of carbon dioxide gas (Hamrick et al. 2015). Hence, the Xpand Foundation in its Withonseed project can even take an initiative to minimize the use of artificial fertilizers in their agricultural activities.
Furthermore, even the European Union and Australia had taken an initiative to connect their carbon release business system, however, Australia appealed again in the year 2014, due to which the country couldn’t continue with their efforts (Stiglitz et al. 2017).
Additionally, the emission of carbon dioxide is contributing to a great extent to pollute the environment, however steps can be taken to minimize it and, in this context (Chai et al. 2015), the concerned organization should also educate their farmers to work toward carbon dioxide reduction in their activities.

Conclusion on Xpand Foundation Analysis

Hence, if the Xpand Foundation takes proper initiatives as discussed in this report they will be able to enhance the level of their farmers on strategies that will minimize the emission of carbon.

References for Xpand Foundation Analysis

Chai, C., Zhang, D., Yu, Y., Feng, Y. and Wong, M.S., 2015. Carbon footprint analyses of mainstream wastewater treatment technologies under different sludge treatment scenarios in China. Water, 7(3), pp.918-938. https://www.mdpi.com/2073-4441/7/3/918/htm

Huddart Kennedy, E., Krahn, H. and Krogman, N.T., 2015. Are we counting what counts? A closer look at environmental concern, pro-environmental behaviour, and carbon footprint. Local Environment, 20(2), pp.220-236. https://www.tandfonline.com/doi/abs/10.1080/13549839.2013.837039

Hamrick, K., Goldstein, A., Peters-Stanley, M. and Gonzalez, G., 2015. State of the voluntary carbon markets 2015. Ahead of the Curve. Forest Trends Ecosystem Marketplace. https://www.forest-trends.org/wp-content/uploads/2015/06/SOVCM-Webinar-Presentation-June-25-2015.pdf

Keohane, N., Petsonk, A. and Hanafi, A., 2017. Toward a club of carbon markets. Climatic Change, 144(1), pp.81-95. https://link.springer.com/article/10.1007/s10584-015-1506-z

Kragt, M.E., Dumbrell, N.P. and Blackmore, L., 2017. Motivations and barriers for Western Australian broad-acre farmers to adopt carbon farming. Environmental Science & Policy, 73, pp.115-123. https://www.sciencedirect.com/science/article/pii/S1462901116307894

Malmodin, J. and Lundén, D., 2018. The energy and carbon footprint of the global ICT and E&M sectors 2010–2015. Sustainability, 10(9), p.3027. https://www.mdpi.com/2071-1050/10/9/3027

Meylan, F.D., Moreau, V. and Erkman, S., 2015. CO2 utilization in the perspective of industrial ecology, an overview. Journal of CO2 Utilization, 12, pp.101-108. https://www.sciencedirect.com/science/article/abs/pii/S2212982015300020

Moreno, R., Street, A., Arroyo, J.M. and Mancarella, P., 2017. Planning low-carbon electricity systems under uncertainty considering operational flexibility and smart grid technologies. Philosophical Transactions of the Royal Society A: Mathematical, Physical and Engineering Sciences, 375(2100), p.20160305. https://royalsocietypublishing.org/doi/full/10.1098/rsta.2016.0305

Stiglitz, J.E., Stern, N., Duan, M., Edenhofer, O., Giraud, G., Heal, G.M., la Rovere, E.L., Morris, A., Moyer, E., Pangestu, M. and Shukla, P.R., 2017. Report of the high-level commission on carbon prices. https://academiccommons.columbia.edu/doi/10.7916/d8-w2nc-4103

Simões, E.N., 2020. A decision support system application module-for PESTLE analysis-competitive intelligence algorithm (Doctoral dissertation). https://run.unl.pt/handle/10362/94985

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